Ron Johnson, the Apple Store pioneer, on working with Steve Jobs
When Ron Johnson joined Apple in 2000, his assignment was to build the company’s physical retail locations. Apple Stores later became major retail powerhouses, though at the time they were viewed as a risky move because common thinking suggested online shopping would make in-person stores obsolete.
Johnson’s new book, “Shop Different,” outlines the strategy behind the stores and provides a wide-ranging look at his retail career. In a live Q&A with Ana Altchek of Themoneytimes, he talks about his years at Apple, describes what it was like to work with Steve Jobs, and answers audience questions about retail strategy, leadership, and more.