For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the pressure of Q4 without breaking your brand values.

In an age of constant distraction, reclaiming our lives may be less about unplugging — and more about plugging in with purpose.

Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble for the biggest discounts.

Praise isn’t soft—it’s strategic. Here’s how thoughtful, well-timed recognition builds trust, engagement, and stronger performance.

Some days, I walk into work without a visible mobility aid. Other days, I rely on a cane because of pain, how far I will have to travel or how my symptoms are behaving.

When progress feels uncertain, or when effort is met with structural resistance rather than reward, what’s the point?