Tuesday, February 25

Finance

As the technology industry evolves, so do the challenges facing IT leaders. In the quest to stay ahead of the curve, many turn to popular advice and insights from industry experts and thought leaders. However, not all advice is created equal, and sometimes ā€œhotā€ or trendy tips can actually lead to unforeseen or even disastrous outcomes.

Big social networks are pulling a massive revenue U-turn since Appleā€™s introduction of App Tracking Transparency. The user privacy feature, announced in 2020 and implemented in 2021, limits the data Facebook, TikTok, Snap and Instagram can use to target ads, so big social is making a collective push to direct user payments as an alternative to ad-focused monetization.

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