Founded in 1946, Christian Dior’s fashion house became a favorite among leading ladies ever since his debut couture collection, famously became known as the “New Look.” Now 79 years on, the Maison keeps evolving and adapting while staying true to its glamorous roots and its links to the golden age of cinema, case in point: the House of Dior Beverly Hills.
Embracing Dior’s long history with Hollywood and its starlets, the House of Dior Beverly Hills sits on the infamous Rodeo Drive. From the get-go there’s a nod to the screen as the window displays are feature miniature vignettes, reminiscent of film sequences, tracking red carpets and behind-the-scenes moments of Christian Dior’s fabulous story in America.
Contemporary in style, the new flagship was designed by American architect and creative Peter Marino, who himself has strong links with the brand having designed the immersive House of Dior New York. For such a fabulous setting an entirely new building was conceived; spanning four floors, this Los Angeles home has been designed to channel the serenity of an Eden with each space drawing influence from the natural world that was so loved by Monsieur Dior.
The exterior features a limestone and stucco façade, while inside there’s a huge central staircase that winds through a lush, three-story garden, conceived by Marino and implemented by landscape architect Peter Wirtz.
Flooded with light, the aesthetic offers a pared-back and refined atmosphere, providing a backdrop for the collections that include women’s and men ready-to-wear, to leather goods, jewelry, Dior Maison, and fragrances. There are also limited-edition pieces which have been specially produced for the setting doubling down on the botanical elements and the calming effect of nature.
Along with botanicals, art was also close to Monseir Dior’s heart Salvador Dalí, Jean Cocteau, Christian Bérard and Leonor Fini were among his friends; honoring his love for art and these dear friendships, the House of Dior Beverly Hills also features a selection of artworks by Karine Laval, Adam McEwen, Florian & Michael Quistrebert, Jorge Galindo, Adam Fuss, and John McAllister. These sit alongside curated furniture items by Franck Evennou, Ado Chale, and Vladimir Kagan, along with custom panels of gilded and lacquered metal by Nancy Lorenz, all of which were chosen by Peter Marino and Dior for this space.
On the third-floor debuts sits Monsieur Dior, the House’s first restaurant outside of Paris. Led by three-star-Michelin chef Dominique Crenn, the first female chef in the US to earn three Michelin stars for her restaurant, Atelier Crenn, and for this site she draws upon Dior’s rich archive.
There’s another gesture to wildlife as on entry guests are welcomed by a large photograph of Château de La Colle Noire, Monsieur Dior’s estate in Provence and leads to a vegetal wall and a commissioned painting by Nicole Wittenberg that perfectly sets the scene for fine French gastronomy.
For further decadence and utmost discretion, there are private VIP lounges on the top floor that echo the intimacy of 30 Montaigne, topped off with a secluded verdant terrace that dons views across Beverly Hills.
And in true Dior style, the Maison marked its opening with a dinner by Crenn, his week which was attended by Delphine Arnault, Chairman and CEO of Christian Dior Couture, Creative Director Jonathan Anderson, with guests including Will Price, Ejae, Kendall Jenner, Kylie Jenner, Fai Khadra, Odessa A’zion, Alex Israel, Tessa Thompson, and Greta Lee.
Address: The House of Dior Beverly Hills, 323 N Rodeo Dr, Beverly Hills, CA 90210, United States