When you spike an Arnold Palmer with vodka, you get a John Daly. But when you spike it with tequila, it’s a Juan, Please.
Juan, Please is the new canned tequila cocktail company started by Peter Flores and Noah Susskind. “Juan, Please is a little bit of a pun, a mix of English and Spanish,” says Flores, who is also the company’s CEO.
Originally, the two wanted to call their brand “Juan Daley,” but John Daly has his name trademarked. “When you order something, you say ‘I’ll have one, please,’ and then ‘one, please’ became Juan, Please,” Flores says.
Visually, ‘One, please’ is noted on the can with the image of a sombrero-wearing skeleton holding up a single bony digit. “That’s why the skeleton is holding up one finger,” says Susskind, who is also the chief marketing officer. “The finger also indicates that Juan, Please only has one gram of sugar per serving, too.”
In fact, the back of the 355 ml cans also note “Only Juan Gram of Sugar,” continuing with the pun.
Juan, Please, before it had a name, was simply a cocktail Flores enjoyed. “I’ve been drinking my own, tequila-spiked Arnold Palmers for years,” Flores says. “So, I knew the flavors would work. When I realized no one had done that before, I knew we had to jump on it.”
That was in the summer of 2022. “We had worked together at WebMD, and Noah was an intern at the time,” Flores says. “We played together on the WebMD basketball team, and I told myself, if I was ever going to start a business, this guy has what it takes. He was my first phone call when I decided to do it.”
“He’s Gen Z, and I’m an older Millennial,” Flores says, adding that they’re the demographics that their brand appeals to. “As a team, we’re coming to this from different angles.”
Juan, Please debuted in February 2024. The brand started in New York and New Jersey, but it has since expanded to Massachusetts and Florida. In June of this year, it entered into a partnership with the New York Red Bulls and Sports Illustrated Stadium to become their “cocktail of the match,” and the brand is working on another deal with a Florida team.
Juan, Please touches on the staying power and growth of ready-to-drink cocktails. According to the July 2025 Nielsen IQ Beverage Alcohol Vertical, “Once a novelty, Ready to Drink (RTD) and Ready to Serve (RTS) products have matured into a $13.9 billion category, now claiming 12.5% of total BevAl dollar sales. As we reach the midpoint of 2025, the Fourth Category is no longer just a trend; it’s a strategic growth engine.”
Eventually, Flores and Susskind would like to expand their lineup to include other canned cocktails, but they’re focused singularly on growing Juan, Please’s base.
Susskind says it’s really exciting to see consumers embrace the cocktail and the name after they first try it. “It’s really fun to watch, especially when they look at the can, then they read it, and (the pun) doesn’t hit right away, but when it does, it’s unbelievable watching them figure it out,” he says.