At New York Fashion Week Spring 2026, the global spotlight turned to Vietnam as IVY moda–one of the country’s most recognizable fashion houses–made its much-anticipated international debut. The moment was more than a brand milestone; it was a powerful cultural statement. Under the fresh and ambitious vision of 24-year-old creative director Vy Nguyen, IVY moda celebrated its 20th anniversary by rewriting its legacy for a global audience.
Known in Vietnam for designing elegant office wear and evening gowns, IVY moda’s transition onto the NYFW stage signalled more than a geographic leap–it marked a generational and stylistic evolution. Vy Nguyen, taking the reins of the family label, brought not just youth, but a cosmopolitan sensibility honed by nearly a decade of experience in New York’s fashion ecosystem. The result is a collection that maintained the essence of IVY moda’s DNA while boldly stepping into new territory and appealing to a new generation of fashion fans.
IVY moda’s Spring 2026 collection, dominated by a monochrome palette, delivered a fresh interpretation of Vietnamese daily wear through an international lens. Structured blazers and asymmetric white button-ups were juxtaposed with diaphanous maxi dresses, sculptural resin tops, and flowing trains that danced with movement. Nguyen’s choice of color–predominantly black, punctuated with neutral accents–invoked a sense of clarity and modern minimalism. Yet the garments themselves were anything but plain.
Sculptural elements, particularly in moulded tops made of resin, pushed the boundaries of workwear, injecting high fashion innovation into traditionally conservative silhouettes. Slip dresses and pleated minis added a youthful, feminine energy, while the tailoring remained crisp and assertive–a nod to the brand’s legacy in professional womenswear.
“We were inspired by growing up in Hanoi and seeing how women always dressed beautifully, no matter the situation,” said Nguyen. That ethos–of elegance woven into the everyday–was evident throughout the collection. Looks were designed to transition seamlessly from office hours to after-hours, reflecting the lives of modern women who, like the designer herself, move effortlessly between roles and spaces.
While the craftsmanship and design acumen were clear, what resonated most was the message. IVY moda’s NYFW debut wasn’t just about fashion–it was a declaration. “Vietnam is known for garment manufacturing, but we want the world to see our design talent and original vision,” Nguyen stated. Hers is a bold mission for a young woman designer, to shift the global perception of Vietnam and spotlight Vietnamese creativity. And based on Nguyen’s impressive NYFW debut, it’s a mission with legs.
Nguyen’s debut as creative director also underscores a significant shift in the industry–not only in Vietnam but globally–towards younger, bolder, and more culturally rooted talent. At just 24, her vision is already impressively sophisticated. She understands how to honor the past without being constrained by it. There is a deep respect for the brand’s heritage throughout the collection, but also an unmistakable drive to modernize, internationalize, and individualize the designs for today’s and tomorrow’s audience.
For two decades, IVY moda has been a household name in Vietnam. With this NYFW debut, it now asserts itself as a player on the global stage. More than just a fashion show, the event marked the rise of a new kind of designer: young, female, Asian, and unapologetically creative. Vy Nguyen embodies a shift toward authenticity, where personal story and cultural pride are assets–not simply afterthoughts.
IVY moda’s NYFW showcase wasn’t loud or over-the-top. The subtle strength of the collection spoke volumes. It was clean, precise, thoughtful, and impeccably styled. It felt like a conversation between East and West, between tradition and innovation, between generations of women who know how to dress, and how to lead.
In a week dominated by spectacle, IVY moda delivered something even more rare: purpose. As the models walked the runway in serene whites and bold structures, it wasn’t just a collection on display, it was a country’s creative future stepping into the light. And with Vy Nguyen at the helm, that future looks bright.