Meta and Microsoft just posted strong earnings, and a common thread is clear: aggressive investment in AI. From infrastructure to ad algorithms, artificial intelligence is becoming a powerful growth engine for both firms.
Data from the Forbes Research 2025 CxO Growth Survey shows that C-Suite leaders across sectors are making similar bets. They’re fast-tracking AI not as a future play, but as a present-day growth lever.
Forbes surveyed 1,001 C-suite executives in December 2024 across several regions globally. All respondents led companies with over $1 billion in annual revenue and included chief financial officers, chief marketing officers and CEOs, among a dozen other CxO titles.
What CxOs are doing now in AI:
- 72% Leveraging AI for predictive analytics and market insights to drive growth — up from 59% last year
- 43% Investing heavily in AI, automation and other cutting-edge technologies to ensure their organization is more agile and resilient — more than double the rate from the year prior (19%).
- 36% Identify artificial intelligence as the topic their leadership team debates most — a 44% year-over-year jump. The data tells us thatAI is moving from the edge of the agenda to the center of enterprise strategy.
As Meta and Microsoft turn AI into real results, CxOs across the globe are making AI a core part of how they lead, compete and grow.
To learn about the possibility of an AI skills gap facing organizations, read more from Forbes Research.