In recent years, the watch world has witnessed an increase in grassroots exhibitions and shows – across America. From WatchTime New York’s show – begun 10 years ago – to Worn & Wound’s Wind Up fairs, watch collectors have a host of shows to choose from. Now, Watch Week Aspen – started just a year ago – is on the “watch” list. Taking place from August 7 to 9, 2025, and free to the public, the show offers a host of highlights that include special-release watches, experiences and panel discussions.
This year, more than 17 luxury brands are participating and offering curated experiences alongside retail partners. From A. Lange & Sohne to IWC, Audemars Piguet, Gerald Charles, Bremont and Norqain on the brand side to Betteridge, Oliver Smith Jeweler and others on the retail side, the Rocky Mountain event is gearing up to welcome locals, tourists and watch lovers from all around the area.
Some brands are bringing in watchmakers for live demonstrations, while others are presenting new limited editions. Bremont is even offering an early morning hike with brand ambassador, adventurer and photographer Jimmy Chin.
Essentially, the three-day event, presented by Oliver Smith Jeweler, the Aspen Chamber Resort Association and other local retailers, begins on Thursday with Moritz Grossmann showcasing a curated selection of pre-owned and limited-edition pieces, and continues with exploration of the legendary Gerald Genta via a presentation by Gerald Charles. Later Zenith USA president, Ellen Sorensen will showcase the brand’s 160th anniversary collection and Audemars Piguet will give an inside look at the complex perpetual calendar.
Day two and three promise more indulgences that include a technology and material presentation from Omega, a private viewing of German brand A. Lange & Sohne’s highlight pieces, an IWC showcase at Meridian Jewelers and a Norqain-hosted pickleball hangout session with Olympian Alex Ferreira at Oliver Smith Jewelers, among other events. Each day concludes with a variety of cocktail receptions.
The event is open to the public and free, but organizers suggest registering ahead of time to claim a space at preferred events and for the excursions. For more information about the event, visit Watch Week Aspen.
According to Elizabeth Smith, founder of Watch Week Aspen and the managing director at Oliver Smith Jeweler, “Aspen is a watch lover’s paradise. There are so many unique retailers and brands represented here that it seemed only natural to establish an event that celebrates this special place and our shared passion—wristwatches.”