Cardiff by the Sea is a beach town community nestled within Encinitas City in San Diego. A laidback coastal lifestyle inspired by beach culture make this area ideal for communing with the great outdoors–up in the mountains or by the beach. In January 2025, the town’s first luxury wellness club, LIVV Cardiff, opened its doors to offer members a shared space for enhancing longevity, performance and overall wellbeing. While most upscale health clubs are concentrated in the bigger cities, LIVV Cardiff goes against the grain by setting up bn a smaller, health-minded community. The private club’s founder, Dr. Jason Phan begins, “The wellness community in Cardiff is grounded in balance, a connection to nature, and intentional living. At LIVV, we’ve designed every aspect of the experience to reflect and support that way of life.”
The LIVV Cardiff Wellness Journey
The modern wellness haven merges cutting edge-science, naturopathic medicine and elevated service under one members-only roof. Dr. Phan explains, “Our philosophy centers on enhancing both lifespan and health span by addressing the root causes of imbalance rather than simply treating symptoms.” The LIVV Cardiff wellness experience typically begins with an advance biomarker test. This serves as a baseline for monitoring progress. It also helps to determine the type of regimen and treatments that will support longevity, optimal performance balance, and wellbeing. The club’s team of naturopathic doctors design highly personalized protocols to suit every member’s unique biology and health goals. “These treatment plans evolve over time, guided by regular testing and continuous optimizations, to support every phase of the journey.”
Unique Naturopathic And Beauty Treatments
Treatments at LIVV Cardiff include NAD+ infusions, stem cell injections, vitamin drips, ozone therapy, PRP joint therapy, as well as hormone therapy. The founder and kinesiology expert adds, “Our state-of-the-art, hard-shell Hyperbaric Oxygen Chamber offers our clients treatments at higher atmospheric pressure (2.4ata), delivering a more potent dose of oxygen compared to the mild-pressure (1.3 ata) soft-shell chambers commonly found in many wellness centers. This allows for higher oxygen absorption, increased blood oxygen carrying capacity, and deeper tissue penetrations leading to accelerated muscle repair and stem cells production, reduction in inflammation, and improving recovery times by up to 25%.” According to him, LIVV Cardiff is the only wellness space in the region to house the same HBOT as the one found at the Manchester United Football Club.
The wellness club has also created a comprehensive Aesthetics menu that offers PRP and Hydra facials, Forma and Morpheus8 lasers, just to name a few. LIVV Cardiff also pampers its members with beautifully designed spaces dedicated to contrast therapies like cold plunge baths and saunas. “Our space was intentionally designed to serve as a serene, elevated sanctuary where members can recharge, connect and thrive.”
Accessing The Soho House Of Wellness
Membership at LIVV Cardiff, also touted by wellness insiders as the “SOHO House of Wellness,” start with a $10,000 joining fee. Depending on the tier, monthly fees may go from $995 to $4,995. “To maintain an intimate and aligned community, membership is by referral, with members vouching for new applicants. We’ve intentionally set a threshold for how many members we’ll accept into the space in order to cultivate an intimate, high-touch environment where every member received personalized attention and no details is overlooked,” explains Dr. Phan. “We’re building a wellness experience that feels both elevated and deeply tailored. That requires exclusivity by design.”
Apart from the treatments, facilities, wellness classes and therapies, members are essentially investing in the expertise and technology that allow them to optimize the health. The tight community that make up LIVV Cardiff’s community subscribe to next-level living. “We value longevity, performance, and unlocking human potential. Whether it’s through regenerative medicine, biohacking tool, or lifestyle upgraded, we believe and going beyond ‘normal’ and reaching for what’s possible.”
Admittedly, LIVV Cardiff caters to a very niche market. Dr. Phan describes members of the club as “High performers, seekers, and conscious humans who are here to feel better, live longer, and do more of what they love. They are committed to a certain way of life. They want access to advanced treatments and the guidance of our expert team to optimized mind, body and performance.” Within the exclusive, members-only model, those who are part of the community gain access to a transformative space that’s was built to support optimal wellbeing. “We’re building more than a community,” the good doctor and founder asserts. “We’re cultivating a collective of individuals who are committed to living fully, feeling their best, and showing up with energy, clarity, and confidence in every area of life.”