Meghan, Duchess of Sussex, has re-entered the podcasting space, but this time as a founder. Her new podcast, Confessions of a Female Founder with Meghan, is part of a wider entrepreneurial chapter that also includes launching her lifestyle brand. With this step, Meghan joins more than 40% of women in the U.S. who now own businesses.
For many women, entrepreneurship has become a way to step forward financially and break out of traditional molds that often feel limiting. Yet barriers to building and scaling remain, including limited venture capital funding, lack of network access, and scarce mentorship (especially for women of color). As a female founder, it is critical to understand different perspectives and have accessible reference points for building wealth and business success, especially those not often reflected in mainstream narratives. But how can this and similar stories actually support female entrepreneurship?
Through her podcast, Meghan—who partnered with Lemonada Media to bring this project to life—aims to enter these conversations directly, seeking out “the kind of advice that turns small ideas into billion-dollar businesses,” according to the podcast trailer released in March. The show wants to offer a platform for women to share the stories behind their business journeys. A source familiar with the project says the timing reflects where Meghan is now, “deep in the work of building and learning, while championing other women doing the same.”
Storytelling As A Key Tool For Entrepreneurs
Confessions of a Female Founder is structured to explore the lived experiences of women building businesses. “I chat with female entrepreneurs and friends about the sleepless nights, the lessons learned, and the laser focus that got them where they are,” Meghan says in the podcast trailer, placing the stories at the center of the conversation.
For women entrepreneurs in particular, storytelling has become a way to bridge visibility gaps, establish authority, and build emotional resonance with their communities, investors, and partners. A 2023 report from Sprout Social found that 68% of consumers are more likely to support a brand that shares personal and authentic content. More than half said they trust individuals over institutions when it comes to learning about products or services.
Additionally, storytelling has become especially critical for women of color, who often face greater barriers to accessing traditional forms of capital. According to Harvard Business Review, founders who frame their pitches through personal narratives are more likely to break through venture capital bias that still exists for women. Ultimately, in a path that can quickly isolate your experience, storytelling makes space to validate and process the complexities, pivots, and lived experiences.
Using Podcast To Test Ideas, Build Confidence, And Connect
While storytelling is at the heart of podcasting, this platform offers entrepreneurs something more nuanced: space to think aloud, test ideas, and build connections in real time.
Markle describes it in her trailer as a kind of “Girls Talk,” a space where conversations flow around business and the whole experience of being a founder. It’s a subtle but powerful shift. Instead of focusing only on outcomes, the podcast may lean into the process, which can help normalize certain aspects of entrepreneurship among female founders while offering peer-level insight.
As an entrepreneur, having a low-cost space to test ideas and build confidence is invaluable, especially early on. You are learning about your audience, your guests, and gaining insights and analytics while developing and confirming your offers. For instance, when I launched my podcast in 2019, I knew I wanted to discuss certain aspects of money that traditional finance wouldn’t address. However, I was still figuring out what people wanted to hear about and how they wanted to listen to it. On a more personal level, as a founder, I was still finding my voice and gaining confidence in my purpose, all stages that many entrepreneurs share. Through those initial episodes, something shifted; speaking into the mic became a way to process, clarify, and strengthen my vision while my audience grew. For many founders, especially women without traditional platforms, that creative space can make all the difference.
How To Make The Most Of This—And Other Podcasts—If You Are A Founder
For many entrepreneurs (especially those without traditional networks) podcasts can be more than a companion for your walks. They can serve as informal mentorship, mindset expansion, and emotional validation, it could be the conversation they needed to hear to spark the next move on their business journey.
Although Meghan Markle’s podcast is expected to feature high-profile guests like Serena Williams, its goal goes beyond name recognition. The source consulted also said the series aims to amplify the voices of women who are navigating business challenges with creativity, courage, and resilience. These conversations may offer stepping stones for others looking to grow or redefine their path.
So, to make the most of this and other podcasts, start by listening with your business in mind. Tune into the podcast with a strategic ear: How are guests talking about failure? What frameworks do they use to make decisions? How do they lead, raise capital, or evolve their identity as founders?
Lastly, podcast listening should be treated as a tool for reflection. Take notes. Transcribe phrases that resonate or challenge you. Let those moments stretch your thinking, inspire new approaches, or affirm your instincts.
In a time when more women are choosing entrepreneurship as a path to both purpose and financial independence, owning your story becomes both a business and personal decision. Meghan, Duchess of Sussex’s new podcast, can add something powerful to the conversation, inspiring more women to step into entrepreneurship through representation, reflection, and shared experience. For founders navigating doubt, identity, and ambition, this show and others like it could reveal how different or similar the journey can be as a founder and woman, or a woman of color owning her voice.