Leading up to St. Patrick’s Day, Jameson’s Irish Whiskey teamed up with TouchTunes in a sweepstakes that celebrates “the St. Patrick’s Day season.”
The sweepstakes, which started on March 2, has already received more than 1 million entries, says Cat Brady, senior manager, Omnimedia.
Through March 17, consumers can enter to win one of 20 prize packs. The prize packs consist of 100 TouchTunes credits, $100 Uber promo code and $100 in Jameson merchandise.
The popular sweepstakes touches on the popularity of St. Patrick’s Day. According to the National Retail Federation’s 2025 survey, more than 61 percent of consumers plan to celebrate, and they expect to spend an average of $43.64. According to CoActive Wealth Strategists, spending for the holiday reached a record $7.2 billion in 2024.
The sweepstakes also touches on the popularity of TouchTunes and the ease of entry. To enter the sweepstakes, consumers only had to download the TouchTunnes app, check into a jukebox at a TouchTunes location, and play any song. Consumers could individually enter up to 250 times per person.
“Jameson is all about bringing people together and celebrating the good times,” says a Jameson spokesman. “So, as St. Patrick’s Day approaches, we thought – why limit the fun to just one day? Instead, we turned it into a full season of celebration, where friends can gather, raise a glass, and enjoy Jameson together.”
“The Jameson Passport is a non-traditional approach to media, encouraging consumers to explore their local bar scene, check in with friends, and set the vibe with great tunes all season long,” says Cat Brady, senior manager of Omnimedia. “TouchTunes was, without question, the ideal partner to bring this to life.”
“Jameson wanted to engage with consumers in bars from February through March to expand the St. Patrick’s Day excitement from one day to a full season,” Brady says.
Jameson was a natural brand to team up with, says Court Shannon, vice president of ad sales for TouchTunes.
“Our partnership with Jameson is a perfect match, bringing together great music, great drinks, and an unbeatable bar experience,” Shannon says. “With TouchTunes’ expansive jukebox network and our newly enhanced mobile app, we’re creating an interactive, in-the-moment way for fans to engage with their favorite music while enjoying a night out.”
Fun with friends is always enhanced with entertainment and especially music, Shannon says, noting St. Patrick’s Day is one of the most celebrated holidays of the year for all social groups.
“Consumers flock to their favorite locations, and their experiences and memories are directly tied back to their favorite drink and music,” Shannon says. “More and more, TouchTunes has found that a deeper engagement between consumers, music, and precious social sharing ties back to a fulfilling experience.”
TouchTunes is seeing a noticeable uptick in brands wanting to find collaborative ways to link the consumer experience back to music with local and national events, curated playlists, music rewards, and more, he says. “This sweepstakes is just another example of how we connect brands and consumers in a fun, meaningful way, turning ordinary nights into unforgettable experiences through the power of music,” Shannon says.