South Korea offers a blend of ancient traditions and modern innovations, making it a captivating destination for travelers. From the vibrant streets of Seoul to the historical charm of Jeonju and the coastal beauty of Busan, each corner of South Korea offers something different. Whether you’re looking for cultural immersion, culinary adventures, or serene landscapes, South Korea delivers.
Trends in South Korea
“K-pop & K-drama are always a big drive and with recent social media trends, people are asking for more ‘trendy’ excursions,” says Rebecca Barry, Senior South Korea Product Executive, InsideAsia Tours. An example of this would be the Color Analysis excursion where travelers are matched to colors that would complement their skin tone and then informs their makeup and fashion choices.
“While Korea is adjusting to international tourism the infrastructure still has a way to go,” says Barry. “Even booking trains and buses is challenging if you don’t have a Korean credit card.” That’s why group tours, like Soul of Korea, are popular especially for solo travelers. Korea in general is always changing and Seoul changes the fastest. “There’s always a new trend—Salt Bread seems to be having a moment right now—or new popular area to explore,” says Barry.
Seoul: The Heart of South Korea
Seoul, the bustling capital of South Korea, is a city where skyscrapers coexist with ancient palaces, where the latest trends emerge while centuries-old traditions persist. With a dynamic mix of culture, history, and technology, Seoul is the perfect gateway for exploring the best of Korea. “Seoul is very walkable, it’s a mix of history and culture with ultra-modern, amazing cafés and shopping,” says Barry.
A unique way to explore this city is with an e-bike tour. A popular route takes you to Gwanghwamun square, Gyeongbok Palace, the Hidden West Village, Tongin Traditional Market, the Presidential Blue House, Insadong and Jogyesa Temple. These are some of the city’s most iconic landmarks and you’ll also ride past bustling markets and local parks.
No visit to Seoul is complete without diving into its culinary culture, and nothing embodies Korean cuisine more than kimchi. Taking a kimchi-making class is an engaging way to connect with Korean traditions. This hands-on workshop introduces you to the history and cultural significance of kimchi, a staple in Korean households.
Under the guidance of expert instructors, you’ll learn how to prepare this famous fermented dish using authentic ingredients and techniques. The class also delves into the different varieties of kimchi and their regional variations. At the end of the session, you get to take home your creation. It’s a fun and educational experience that leaves you with a new appreciation for Korean food culture.
After a day of exploring, a good overnight accommodation is G3 Hotel. Located in the heart of Seoul, G3 Hotel has contemporary amenities with easy access to shopping districts, restaurants, and major attractions. The hotel’s rooftop garden is a good spot to relax with a drink while taking in panoramic views of the city. G3 Hotel’s proximity to public transportation makes it convenient for exploring Seoul’s vibrant neighborhoods and cultural sites.
Jeonju: The Birthplace of Tradition
Jeonju is the cultural capital of South Korea and is famous for its well-preserved Hanok Village, traditional Korean food, and deep-rooted heritage. For an authentic experience, stay at the Kunsu Chogajip Guesthouse, located within Jeonju Hanok Village. This traditional guesthouse, built in the hanok style with curved roofs and wooden architecture, offers a glimpse into Korea’s rich cultural past. Staying here allows you to experience the ambiance of a traditional Korean home, complete with futon beds and wooden sliding doors.
The guesthouse’s central location in the Hanok Village means you are surrounded by historical sites, cultural experiences, and the renowned street food of Jeonju. Donning a hanbok (traditional Korean attire) and strolling through the village’s narrow lanes is a popular activity for travelers. The guesthouse also provides cultural programs, such as tea ceremonies and calligraphy classes.
Busan: A Coastal City of Contrasts
Busan, South Korea’s second-largest city, is known for its stunning beaches, vibrant nightlife, and diverse culinary scene. This dynamic port city offers a perfect blend of urban excitement and natural beauty.
In Busan, delve deeper into Korean cuisine by joining a cooking class. This interactive three-hour session provides an excellent introduction to the city’s flavors. Led by professional chefs, you’ll learn to prepare some of Korea’s most iconic dishes, such as bibimbap, bulgogi, and seafood pancakes.
The highlight of the experience is the market visit, where you’ll shop for fresh, local ingredients with your instructor. Back in the kitchen, you’ll be guided step-by-step through the preparation and cooking process, ending with a group meal where you can savor the dishes you’ve created. It’s a good way to connect with local culture while expanding your culinary skills.
Another good way to explore Busan is with a full-day guided tour that takes you to the city’s top attractions. The tour covers an array of diverse sights, from the bustling Jagalchi Fish Market to the tranquil Haedong Yonggungsa Temple. You’ll also visit the Gamcheon Culture Village, famous for its colorful murals and maze-like alleyways that overlook the sea.
Other highlights include Haeundae Beach, the most popular beach in Busan, where you can soak up the sun or take a leisurely walk along the shore.
Situated near Haeundae Beach, the L7 Haeundae Hotel is a good overnight accommodation and a popular spot for both leisure and business travelers. It has great views of the coastline and modern amenities. The hotel features an outdoor pool overlooking the beach, a fitness center, and multiple dining options.
Planning a trip to South Korea
Planning a trip to South Korea can be overwhelming. InsideAsia is a specialist travel company that creates tailored journeys across Asia, including South Korea. Whether you’re cycling through Seoul’s historic neighborhoods, exploring Jeonju’s cultural heritage, or enjoying the coastal charms of Busan, each moment is an opportunity to discover something new and different.