Founded in Los Angeles in 2014, the sustainable fine jewelry brand Vrai has stuck to its Californian roots for its latest collaboration, which has seen the brand team up with renowned celebrity stylists Petra and Meehan Flannery on a line, and as you’d expect from the duo, it’s cool, it’s statement, and it’s oh-so-stylish.
Behind the look of many a well-dressed woman, Petra And Meehan have long been supporters of the brand, dressing their clients from Reese Witherspoon and Emma Stone to Zoe Saldana, Amy Adams and Emilia Clarke in Vrai jewels for their red carpet appearances, so this collaboration was a natural fit.
The Flannery sisters champion Vrai’s sustainable approach too, as the brand’s lab-grown diamonds are produced in their own certified zero-emission foundry that is powered by 100% renewable energy. And it doesn’t stop there, as these stones are combined with recycled gold. Mona Akhavi, the President of Vrai says on the partnership and their mutual values, “Rooted in our shared goal to set new standards in sustainable luxury, this powerful collection combines Petra and Meehan’s elevated expert styling with Vrai’s expert craftsmanship and unique diamonds created in our zero emission foundry.”
The collection, which is made up of 15 fine jewelry pieces, donning eight Vrai-created diamond shapes, when it comes to aesthetic, hits that sweet spot between contemporary and retro—think modern geometric diamonds that have been set into domed yellow gold shapes for a nod to the ’60s. The pieces have also been designed to emit an easy-breezy feel too, inspired by Petra and Meehan’s grandmother who would team her rolled jeans with precious stones.
In the spirit of this effortless, laid-back style, versatility was the aim of the game for the pair, offering pieces that can can easily transition from the beach or poolside to an elegant evening out and about. Petra And Meehan say, “We wanted to create a collection that shows off the stunning Vrai-created diamonds. It’s a modern way of thinking, utilizing advanced technology and renewable resources to create diamonds. It’s infusing our connection to nature with designs that are vintage-inspired. It’s luxury with a confident ease and planetary sensibilities.”
Their pieces are also versatile in appeal, transcending styles and generations. Not only do they call to the minimalists at heart who champion the less is more look—wear the bold collar and that’s it, the jewelry also suits those who want to go all out—stack the gold dome rings, team with layered-up cuff bracelets, and top with the collar, because why not.
The duo go on to say, “These pieces can be worn across years and generations, because sustainability is also timeless; it lets beauty exist without disruption. We want people to feel empowered, and that these pieces are enhancing their beauty. We also want people to feel the energy of the powerful—and renewable—river which is used in the creation of the diamond, and the energy of California’s breezy oceanside environment.” And it sure is an energy we can get on board with.
The Vrai X Petra and Meehan Flannery collection ranges from $2,400 to $22,100. See the collection on www.vrai.com.