You might have noticed AI at the top of Google’s search page, but that might not be enough to compete with ChatGPT’s latest offering. For now, it is only available for Mac, but OpenAI has launched a browser called ChatGPT Atlas that searches, summarizes, and answers all your questions in one place. ChatGPT Atlas looks more like a traditional browser, complete with tabs and favorites. You can visit any site, ask questions about what you’re seeing, and get answers in real time without leaving the page. These changes can impact how major organizations like Google, LinkedIn, and Amazon operate. The question every major platform is asking is how to stay relevant when AI becomes the main hub for users. I discussed this with New York Times bestselling author, Seth Godin. Seth said AI is the biggest shift since electricity, calling it the final step in the capitalist drive to remove skill from workers and embed it in systems. He added that the alternative to being replaced is to use AI for small tasks while elevating our role to innovator, project manager, or visionary.
What Can Google Do To Compete With ChatGPT Atlas
Google built its success on ads tied to search traffic. When users click links, Google earns revenue. If ChatGPT Atlas gives people what they want without leaving the page, those clicks go away. Google has tried to stay ahead by adding AI-generated summaries at the top of its results, but the larger challenge is finding a way to keep advertisers interested when fewer people are viewing or clicking links. Seth said Google “stumbled into a miracle” with its advertising model because people actually wanted ads like classifieds, but warned that model cannot be repeated. He believes ChatGPT cannot serve both advertisers and users without losing trust, just as Twitter failed when it chased ad revenue at the expense of experience.
For now, ChatGPT Atlas does not run ads, but that could change. If OpenAI eventually introduces paid placements, it could reshape the entire ad industry. Instead of buying keywords, advertisers might pay to have their product or service mentioned in an AI-generated answer. That could work only if people trust those answers. If users suspect bias or manipulation, they will lose confidence quickly.
Google has one major advantage: habit. Billions of people already use Google every day, and that brand loyalty is powerful. To compete, Google can build deeper integrations between its AI products and its other services. That means creating value through data, analytics, and productivity tools that make Google indispensable in everyday life.
What Can LinkedIn Do To Compete With ChatGPT Atlas
LinkedIn faces a different challenge. It already uses AI to help people write posts, apply for jobs, and analyze their professional networks. But users are starting to notice how repetitive AI-generated posts can feel. Many sound similar, polished but hollow, and that kind of content hurts engagement. Even AI-generated images are losing their novelty. Seth said LinkedIn’s algorithm shapes behavior by rewarding certain posts, not necessarily better ideas. As people follow what the system rewards, it creates an ocean of sameness. Once the algorithm changes, users shift again, unaware of how it drives their actions.
If LinkedIn wants to compete with ChatGPT Atlas, it has to double down on human connection. The platform’s power comes from people wanting to be seen, to share achievements, and to prove they are ready for their next opportunity. AI can’t replace that desire for recognition.
One smart move would be to create short discussion threads that feature a single question and invite professionals to respond with their insights. For example, a thread could ask, “How would you handle a team that resists adopting new AI tools?” These would be shorter and livelier than traditional articles, giving people the chance to show how they think, not just what they know. The threads could be personalized to show up in their feed based on their level of experience or desire for future employment.
LinkedIn already invites experts to comment on major topics, but those responses are often longer articles. Quick threads could generate more interaction and show off the expertise of all users and not just experts. The problem would come from people asking ChatGPT or LinkedIn’s AI what a good response is. People need to trust that what they read is genuine. Seth warned that scammers are already scraping LinkedIn’s professional graph to impersonate trusted contacts, which makes authenticity even more critical for the platform’s future.
What Can Amazon Do To Compete With ChatGPT Atlas
Amazon’s business depends on people searching within its platform. If users start asking ChatGPT Atlas for the best product and Atlas can place that item directly into a shopping cart, Amazon could lose control over discovery on their own site. People might never search inside Amazon again.
That scenario creates both risk and opportunity. Amazon has the infrastructure, logistics, and trust that AI companies lack. It can focus on building partnerships that allow its catalog to integrate seamlessly into AI-driven searches. If someone asks Atlas for a recommendation and it links directly to Amazon, both companies benefit. But if OpenAI creates its own purchasing system, that could be a real threat to Amazon’s dominance.
To stay ahead, Amazon needs to make its customer experience even more personal. The company already collects detailed data about buying habits. If it uses that data to enhance how people shop, by predicting what they will need or showing real human reviews that feel trustworthy, it can maintain its edge.
As Seth put it, innovation starts small. He said we don’t need giant leaps, just tiny choices that persuade us to act, like solving small problems creatively every day. Seth described these as ‘buffet problems’ which are the small inefficiencies anyone can fix right where they stand, like pulling the buffet table away from the wall to help people navigate the table better. He also said fear is natural in times of change but should be used as fuel for upskilling and creative problem-solving, since curiosity identifies the problem and creativity finds the least painful solution.
Could ChatGPT Atlas Become The Biggest Platform Of All
There is no question that ChatGPT Atlas represents a major shift in how people will use the internet. But it will not exist in a vacuum. Competitors like Claude are improving quickly, and NVIDIA’s investments in AI infrastructure are setting the stage for even more powerful systems. The question is whether Atlas will become the default way people access information or one of many tools in a growing ecosystem. The companies that thrive will be the ones that stay curious and adaptable. As Seth noted, cycles of creative destruction are speeding up, from forty years to ten, and that waiting for top-down permission to innovate means waiting forever. Those who act first, even in small ways, will shape what comes next.