Selling more than 31 million vehicles last year, the Chinese car market is the biggest in the world, bigger than the US and Europe combined. It’s also the most brutal. New carmakers pop up and disappear every year like meerkats in the Kalahari Desert. Only a handful of brands have been able to establish themselves and survive in this fiercely competitive market.
Now, in 2025, there is another company vying for a big slice of the pie, and the strange thing is—it’s not even a carmaker. Or not yet at least.
This week, CarNewsChina reported that Dreame Technology, a Chinese company known for making high-speed electric vacuum cleaners and pool cleaning robots is attempting to take on car industry royalty in the Bugatti Veyron.
Dreame will lean heavily on its advanced motor technology
According to Dreame, it will use technology similar to its industry-leading 200,000 rpm motor to create the fastest car in the world by 2027. That’s a bold statement, particularly from a company with no prior experience in designing and building cars. Given that Bugatti hasn’t produced a new Veyron in ten years and has instead concentrated on creating even faster and more potent models like the Chiron, it’s ironic that a novice would decide on the Veyron as its yardstick.
Dreame aims to generate hype with an all-electric drivetrain, while its inspiration—Bugatti—is happy to stay with gasoline engines. “The luxury automotive sector has been missing a truly intelligent electric hypercar brand,” the company stated. “Dreame will redefine what ultra-luxury means in the next automotive era, while traditional ultra-luxury brands like Bugatti and Bentley have been slow to embrace electrification and intelligence.”
Now power figures yet but expect at least 1000-hp
Dreame is remaining tight-lipped about details including potential power output, but one thing is for sure: it will have an AI companion that will apparently learn the driver’s habits and adapt to them. But we can expect AWD and at least 1000-hp. Like other Chinese EVs, Dreame’s yet-to-be-named supercar will be designed to integrate with the driver’s smartphone and smart home.
According to Chinese site Iyiou, the company has already assembled a team of about 1,000 staff for the project, some of whom have experience in both the smart device and car industries.
Can Dreame achieve what Dyson could not? The British vacuum cleaner maker’s venture into electric crossover production in 2019 fizzled as quickly as it started. I have a feeling Dreame’s plans won’t.