A strong resume can open doors, but itâs not the only way in. Knowing how to ask for a referral can give you a real edge. In fact, 84% of companies surveyed by Aptitude Research say employee referrals are the best way to find talent at the lowest cost.
Everyone wants to believe they can do everything on their own, but in reality, sometimes a little support goes a long way. If you want your resume seen by the right people, getting a recommendation from someone you know is a good place to start.
The tricky part? Asking without making it awkward. Here are three things to never say and three better ways to ask.
âCan You Refer Me?â (Right Out The Gate)
When you don’t know someone or haven’t built any sort of relationship, asking directly for a referral or an intro to a hiring manager is a quick way to get ghosted. It’s a red flag, kind of like proposing on a first date. Bold moves have their time and place, but this isnât one of them.
This is where reciprocity comes in. Itâs the foundation of good networking: taking the time to build a relationship before asking for help. When you show genuine interest, offer support, or simply make a thoughtful connection, people are far more likely to want to help you down the line. Skipping straight to the ask means they donât understand who you are or what you bring. And that makes it hard to vouch for you.
When someone refers you, theyâre putting their name on the line. If the person they refer turns out to be unqualified or not a good fit, it reflects on them. Thatâs why referrals are usually reserved for people theyâve actually gotten to know and trust.
So instead of going straight in with a favor, try something that opens up the conversation. For example: âWhat has your experience been working at [Company]?â This helps you build rapport, learn more about the role and the culture, and show that youâre genuinely interested. And when the connection feels real, a referral might come naturally without you even needing to push for it.
âWhat Donât You Like About Working There?â
This question puts them in an awkward spot. You’re asking for help, so leading with a negative sets the wrong tone. Even if youâre just trying to get the full picture, asking âWhat donât you like about working there?â can come off as nosy, suspicious, or even a little aggressive, especially if the person barely knows you.
This is backed up by psychological research: studies on framing effects show that the way you ask a question has a big effect on how people answer and how they feel about you. When you ask someone negative questions, like what they don’t like, they are more likely to get defensive and feel uncomfortable, especially in early interactions.
On top of that, asking them to speak critically about their employer when they donât know where youâre coming from can feel risky or uncomfortable. Most people wonât go there. Youâre more likely to get a vague reply or no response at all.
Instead, try a more thoughtful question that still gives you insight: âHow does this company compare to your last one?â It invites them to reflect and share their experience in a more balanced way. You get a better sense of the culture, and the conversation feels more natural, making it easier for them to consider helping you later on.
âIs There Anything I Can Help You With?â
This is a good start, but itâs too vague. While it might seem thoughtful in the moment, it leaves the other person guessing what you mean or how to respond. Now they have to figure out what youâre good at, what kind of help you can offer, and whether itâs worth the effort to figure all that out. Most wonât bother. Itâs not that they donât want to give you a chance. Itâs just harder to say yes when thereâs no clear next step.
Youâre better off making a specific offer. Be clear about the opportunity youâre looking at and the kind of support you need. Make it easy for them to assess how they can help by sharing your resume, the job posting, or a quick overview of your experience. It’s like saying, “Here’s how I can help” instead of “Let me know if I can help.”
And if you donât know them well, donât overdo it. Something as simple as: âI saw youâre working on [X project]. I actually have experience in [Y]. Let me know if thatâs helpful.â can be more than enough. Itâs specific, low-pressure, and shows youâre paying attention.
Asking for a referral doesnât have to be awkward. A little thoughtfulness goes a long way. When your message is clear and grounded in curiosity, people are far more likely to engage and even eager to help. Youâve got this!