OMAYO Studios is a new fitness, fashion and beauty haven in Montauk you won’t want to miss this summer. Spanning 3,000 square feet just steps from the Jitney stop, this three-story spot is all about feeling and looking good. Start your day with a sweat-drenched Fuze House workout downstairs, cool off in one of their cold plunges, enjoy their curated retail store or book a blowout or makeup appointment for your evening ahead. You can spend a few hours here or just pop in for a few minutes to browse the shop, but there’s something for everyone to enjoy here.
With backgrounds in events and the arts, founders Molly Eldred and Amanda Usher came together to create a beautiful, feel-good spot for locals and out of towners visiting Montauk. “The idea is that it’s a one-stop shop — you can get your butt kicked in a workout class or come here to get pampered,” says Eldred.
From the outside, OMAYO is a cute Hamptons cottage, but from the inside, it’s a fashion-forward, thoughtfully designed space brimming with textures and colors. Nibble on Kaleidoscope protein cookies or get your caffeine fix with a Gorgie while you browse the space’s clothing racks and jewelry.
OMAYO is a great place to discover under-the-radar, mostly female-founded brands, as well as household names. Take, for example, Soiree Miami Beach, a luxurious swimwear brand made with sparkly materials that don’t scratch, or Wanahat, a stylish hat brand founded by three Ecuadorian childhood friends. OMAYO takes the stress out of packing for a Montauk weekend because if you happen to forget a vacation essential like a cover up or hat, you can easily stock up here.
For beauty enthusiasts, there’s Augustinus Bader, Sarai Cosmetics and Dossier to cover any skincare, makeup or perfume needs. Dive into an olfactory paradise when you sample Dossier’s perfume wall featuring florals, gourmands and everything in between. OMAYO is notably the first retail destination for the brand before the launch of a brick-and-mortar store later this year. “We’ve curated brands out of cities like New York and Miami, and put them in a new destination which gets people really excited,” says Usher. “People’s faces light up when they see the brands we carry here.”
In the past services like an infrared sauna session, a blowout, or makeup application were things you would do upon your return to the city after spending a weekend in Montauk but now you can enjoy those services right at OMAYO. There are two HigherDose infrared saunas to get your sweat on and upstairs there’s a beauty salon where you can get your hair and makeup done. Since Montauk is the setting for many girls’ trips and events, OMAYO is the perfect place to prep for a special evening or function. Speaking of events, OMAYO will have a calendar of pop-ups, activations, and events throughout the summer.
Set underneath one beachy roof, OMAYO offers a place to move your body, to pamper yourself and to discover your new favorite indie brand. Head there this summer for a post-beach refresh or discover your new favorite workout spot this summer — OMAYO makes it easy to soak up the magic of Montauk while looking and feeling your best.