Italian fashion house, Missoni, is debuting an exclusive partnership with Dallas’ boutique luxury property, Hôtel Swexan, debuting a rooftop pool pop-up through September. Famed for its iconic use of vibrant colors and striking patterns, Missoni will transform the rooftop into a dynamic oasis of high fashion and refined relaxation throughout the entire summer. Hotel guests can expect Missoni’s signature stripes and patterns to adorn the property’s infinity-edge rooftop pool, with branded lounger covers and more. Additionally, Missoni will debut a custom retail cabana, showcasing the brand’s newest ready-to-wear, swimwear, and home collections. The rooftop will also be offering a special Missoni F&B menu, featuring bites and beverages like the Malfy Gin Spritz.
To further celebrate this one-of-a-kind pop-up and provide guests with upscale, VIP access to the Missoni poolside experience, Hôtel Swexan is offering two new hotel packages tied to the fashion partnership. The classic Missoni Experience package will include a one-night stay, access to the Missoni poolside experience, two signature Missoni x Malfy Gin cocktails, and a Summer bruschetta board. For a more luxe experience, guests can book the La Vita Missoni suite package. This package includes a one-night stay in a signature suite, a gift of two plush Missoni beach towels and a signature Missoni summer-scented candle upon arrival, access to the Missoni poolside experience, two signature Missoni x Malfy Gin cocktails, and a Summer bruschetta board.
For Missoni, the Hôtel Swexan felt like a natural fit due to its bold design sensibility, emphasis on luxury lifestyle, and vibrant social scene align beautifully with Missoni’s brand DNA. The rooftop pool in particular offered the perfect backdrop to showcase Missoni’s iconic color, pattern, and playfulness in an elevated, unexpected setting. Missoni’s design for the partnership was rooted in the idea of Mediterranean joy meeting Texan hospitality. Celebrating the elegance of an Italian summer with bold patterns, rich textures, effortless glamour, while embracing the modern warmth and charm that Swexan is known for. The result is a dynamic blend of heritage and local character that feels both fresh and iconic.
“Missoni is a brand that echoes our passion for timeless elegance and outstanding design. This partnership feels like a natural fit, as both Hôtel Swexan and Missoni are family-owned and rooted in a shared dedication to craftsmanship, individuality, and creating unforgettable experiences for the luxury clientele,” said Julian Payne, General Manager at Hôtel Swexan. “This partnership is all about creating unforgettable moments for both our guests and the Dallas community,” “From Missoni’s signature patterns adorning our rooftop pool loungers to the custom retail cabana and exclusive Missoni x Malfy Gin cocktails, every element has been thoughtfully curated. We’ve also designed two new hotel packages—complete with suite stays, poolside access, and Missoni-branded gifts—to offer a truly immersive experience.”
Hôtel Swexan is furthering itself as a fashion destination with a new collaboration with the city’s most luxurious shopping center, Highland Park Village. Highland Park Village is home to Hèrmes, Dior, Fendi, Cartier, Tom Ford, Chanel, and more. Hôtel Swexan’s expert team of personal shoppers are able to hand-select options from the Village and bring them directly to the comfort of the guests’ hotel room. Lastly, guests can arrive prepared with the newly launched Cowboy Concierge, in partnership with luxury cowboy boot brand, Miron Crosby. Guests are invited to pre-order a pair of personalized cowgirl boots upon arrival so that they fit right in. In addition, the property has just expanded the partnership with McKinney Hat Co., so that guests can receive the Hôtel Swexan style hat, as well as personalization upon arrival. Guests can also enjoy a concierge car service in a brand new Lincoln Navigator to bring them in person for a day full of personal shopping. The partnership highlights Lincoln’s newest rejuvenation technology, dubbed a “spa on wheels,” a multi-sensory experience with Calm that combines sight, sound, touch and scent, allowing guests to relax and recharge.
Hôtel Swexan’s intersection of fashion, arts, culture, wellness and Texas hospitality, has quickly made it a top destination in the Dallas/Fort Worth area. The Missoni partnership will last through September with bespoke events including Missoni Home and Ready To Wear.