Mattel, the makers of the world-famous Barbie doll line has today announced the addition of a Barbie with Type 1 diabetes to its diversity-focused Fashionistas line.
The brand-new Barbie sports several key features that are uniquely identifiable with folks living with type 1 diabetes, including a continuous glucose monitor on her arm, which measures blood-sugar levels connected to an app on her phone. There is also an insulin pump attached to her waist and a special purse accessory that Barbie can use to carry essential medical supplies and snacks on the go. The doll’s stylish polka dot outfit, featuring blue and circle print, serves as a symbol associated with global diabetes awareness.
Type 1 diabetes is distinct from Type 2 in so far as patients with Type 1 diabetes have a complete inability to produce insulin requiring paraphernalia such as that used by Barbie and is often diagnosed in childhood. Type 2 diabetes on the other hand is more commonly diagnosed in older adults and may be managed with oral medication and lifestyle changes alone.
To get these details right, Mattel teamed up with the non-profit Breakthrough T1D (formerly known as JDRF) a leading research and advocacy organization working towards better outcomes for individuals living with Type 1 diabetes. Commenting on the partnership, Breakthrough T1D’s CEO Aaron J. Kowalski said in a media release, “We were thrilled when Barbie approached us to collaborate on the development of the Barbie doll with type 1 diabetes.
“I have lived with T1D since I was 13, and my brother since he was 3, so this partnership is deeply personal – it means the world to be part of bringing greater visibility to a condition that affects so many families. It’s an honor to work with a brand that shares our commitment to showing children that a life with type 1 diabetes can be full, vibrant, and empowering.”
Doll play can be a crucial element in child development, as it fosters social skills, empathy, imagination, communication, problem-solving and creativity. This is something well-recognized by Krista Berger Senior Vice President of Barbie and Global Head of Dolls at Mattel who said of the new doll’s launch, “Introducing a Barbie doll with type 1 diabetes marks an important step in our commitment to inclusivity and representation. Barbie helps shape children’s early perceptions of the world, and by reflecting medical conditions like T1D, we ensure more kids can see themselves in the stories they imagine and the dolls they love.”
This has been the core ethos behind the hugely diverse Fashionistas line which over the years has spawned a wheelchair Barbie and Ken doll, a Barbie with a prosthetic limb and a doll with hearing aids. The line also features dolls with traits such as alopecia and vitiligo (discolored patches on the skin). Last year saw the launch of blind Barbie complete with a white cane accessory and a black Barbie with Downs Syndrome.
As part of its latest launch, the Barbie brand is set to honor the diabetes community with the release of two one-of-a-kind dolls modeled on celebrated global diabetes advocates. Robin Arzón is a U.S.-based Peloton Head Instructor who also serves as the company’s Vice President of Fitness Programming whilst British model Lila Moss (the daughter of former supermodel Kate Moss) has also captured public attention in sharing the challenges of living with type 1 diabetes.
Just like the real-life luminaries, it is hoped that the new doll will provide comfort to children diagnosed or already living with this challenging condition as well as raise awareness amongst those without that direct experience.