NEW YORK/CANNES – June 19, 2025 – Forbes today released its 13th annual list of the World’s Most Influential CMOs List, recognizing the 50 chief marketers from around the world whose work is not only driving the trajectory of their brands and businesses, but often reshaping the cultural landscape as well.
Marian Lee, Chief Marketing Officer of Netflix, tops the list for the second year in a row, with Chris Davis of New Balance and Asmita Dubey of L’Oréal Groupe making up the top three.
The chief marketers featured on the 2025 Forbes World’s Most Influential CMOs list represent companies with a combined market cap of nearly $14 trillion, as of the close of markets on June 6th, an increase of 28% compared to the previous year.
The Forbes list is data-driven, analyzing 10 billion data points from the past 12 months to get from an initial eligible universe of marketers from nearly 3000 companies to the 50 chief marketers recognized.
Alongside this annual list, and for the fourth year, Forbes is inducting six CMOs into its Forbes CMO Hall of Fame, recognizing those who would have appeared on the World’s Most Influentials list five times. This year’s inductees are Enrico Galliera, Chief Marketing and Commercial Officer of Ferrari; Carla Hassan, CMO of JPMorgan Chase; Greg (“Joz”) Joswiak, EVP Worldwide Marketing of Apple; Alex Schultz, CMO and VP Analytics of Meta; Alicia Tillman, CMO of Delta; and William White, CMO of Walmart.
The market capitalization of the companies represented by these six Hall of Fame CMOs, adds another $6.35 trillion to an aggregated valuation exceeding $20 trillion.
“These 50 CMOs are the ones who pull ideas, people, resources, and strategies into their orbit,” said Seth Matlins, Managing Director of the Forbes CMO Network. “They shape decisions far beyond the traditional remit of marketing. They eschew the mere idea of marketing’s traditional remit in times that bear no similarity to anything once, now quaintly, resembling the traditional.”
Forbes also named Donald Trump as the “Unofficial #1” on the 2025 list for his singular influence over and responsibility for global uncertainty and its consequences. Matlins commented: “Regardless of your politics or nationality, it seems fair to say that no one and nothing is having a greater cause and effect relationship on what does or doesn’t come next for global consumers, CMOs, and the companies they help steward, than the current American president.” You can see this story here.
The Forbes list is data driven and along with the company’s primary research partner, Sprinklr, and with essential supplemental data and analysis provided by LinkedIn.
This year’s honorees will be celebrated at Forbes’ World’s Most Influential CMOs Luncheon in Cannes, bringing together the global marketing community’s most influential thinkers and doers.
Adobe and Salesforce are the Partner sponsors of the World’s Most Influential Luncheon. Acxiom, McKinsey & Company and Valtech are the Supporting Level sponsors.
To see the full World’s Most Influential CMO list, visit: The 2025 Forbes World’s Most Influential CMOs List and for the complete Forbes CMO Hall of Fame list visit: Introducing The 2025 Forbes CMO Hall Of Fame Inductees.
Forbes Media Contacts
Christina Vega Magrini, cmagrini@forbes.com
Feryal Nawaz, fnawaz@forbes.com
Europe Media Contacts
Charlotte Juckes, c.juckes@hawthornadvisors.com
Johanna Pemberton, j.pemberton@hawthornadvisors.com