Now more than ever, your personal brand is your most powerful career asset. It’s not just about image or reputation; it’s about aligning your visibility with your values, goals, and personality so you can thrive professionally while staying true to who you are. Your brand helps you make meaningful connections, attract new opportunities, and position yourself for lasting success. In today’s competitive world of work, personal branding isn’t a nice to have, it’s a career necessity.
AI Makes Personal Branding Simple
Thanks to AI, building and managing your personal brand has never been easier. Use AI strategically across all three phases of the personal branding process: KNOW (uncover your brand), SHOW (tell your story), and GROW (expand your visibility and value) to accelerate your success while staying true to the real you. Use these techniques to leverage AI to support and supercharge your branding activities across each phase of the journey.
KNOW: Uncover Your Personal Brand With AI
This first phase of the process is the most important. It’s the foundation for everything else. You can’t promote what you haven’t defined. AI can help you gain brand clarity and understand how others perceive you. With a solid understanding of your brand, you can craft your authentic personal brand statement.
1. Use AI to Audit Your Digital Presence
AI tools like ChatGPT, Grammarly, or online brand audits can analyze your LinkedIn profile, website, and social content to identify key themes, tone of voice, and how your brand is currently being communicated. Are you consistent? Do your values come through? Is your tone aligned with who you are and your professional goals? Let AI be your virtual brand coach.
2. Discover Your Strengths and Differentiation
You can use AI to review your resume, past performance reviews, or project summaries and extract recurring themes. Use this prompt: What are the patterns in my work that show where I excel? Then, group those into 3-5 personal brand messages. These will serve as the backbone of your communications.
3. Craft a Personal Brand Statement With AI
Once you know what makes you stand out, use AI to help craft a relevant personal brand statement. Input what you learn about yourself, your current resume, and the consolidation of feedback from others, and ask your favorite AI tool to craft an authentic, differentiated, and compelling statement about you. After you receive a response, refine until it feels perfectly aligned with who you are and where you want to go in your career. Your personal brand statement serves as a reminder of your unique promise of value.
SHOW: Tell Your Personal Brand Story With AI
Once you’re clear on your brand, it’s time to express it. The SHOW phase of the personal branding process is about visibility, consistency, and connection. AI can help you translate your identity into powerful communication tools that share your story across online and real-world platforms.
4. Build a Magnetic LinkedIn Profile
AI can help optimize your Headline and About content to reflect your brand and convey your differentiation. Ask it to rewrite your About using your tone and keywords. Add in what you learn about yourself from the KNOW phase. Then, refine it to feel natural, captivating, and strategic.
5. Customize Your Elevator Pitches
The great thing about an elevator pitch is that you deliver it in real-time, either in person or via your computer screen. Unlike your LinkedIn About, which is the same for everyone who reads it, you can customize your elevator pitch to be perfectly relevant to the person or people you’re meeting. Share your current elevator pitch with your favorite AI tool, then ask to refine it for the specific scenario and people you seek to impress.
6. Craft Captivating Bylines and Bios
Whether you’re speaking at a professional association meeting and publishing an article (things you will be doing in the GROW phase), make your accompanying bio or byline bespoke. Use AI to fine-tune it, making it perfectly on target for the content, audience, and platform.
GROW: Expand Your Visibility And Personal Brand Value With AI
This phase is about expanding your reach, sharing valuable content, and establishing yourself as a thought leader known for your ideas and expertise. AI can help you create consistent, meaningful content that keeps your brand top of mind.
7. Generate Thought Leadership Ideas
Struggling with what to say online? Use AI as your muse to help brainstorm post ideas, headlines, or even full article outlines based on content related to your area of expertise. Prompt it with: “Please give me 10 (clever, funny, differentiation, actionable…) LinkedIn post ideas for an HR executive who focuses on authenticity and leadership development.” You’ll have three months’ worth of content that you can edit and post in minutes.
8. Engage With Your Network Authentically
Not sure what to comment on someone’s post? AI can help you generate thoughtful, on-brand comments and questions that keep you engaged in a real (and efficient) way. It can also help you write personalized outreach messages for networking, partnerships, or collaborations, and for your custom LinkedIn connection requests.
9. Repurpose and Personalize Content
To build your brand, you don’t always need to be in content creation mode. Use AI to reframe existing content into multiple formats — a social media post, an email, or a video script. You can ask: “Please turn this blog post into a LinkedIn carousel with a call to action for professional services leaders.” AI helps you scale your message without reinventing the wheel.
Adopt The Habit Of Using AI For Your Personal Branding Actions
Personal branding is no longer optional. It’s how you stand out, stay relevant, and build a career that reflects who you truly are. Fortunately, AI makes personal branding easier and more accessible than ever. From uncovering your voice to showing up with clarity to growing your influence strategically, AI can be your brand-building co-pilot. The key is to establish the habit. These nine strategies are just the beginning. As you get more comfortable using AI tools, you’ll find new, creative ways to amplify your impact and expand your brand.
William Arruda is a keynote speaker, author, and personal branding pioneer. Join him as he discusses clever strategies for using AI to express and expand your brand in Maven’s free Lightning Lesson. If you can’t attend live, register to receive the replay.