Austin, Texas-based lifestyle brand Howler Brothers says its culture is built on surfing, classic surf culture, fly fishing, western wear, waves, world cultures, food and music. Teens at our local high school here in Austin wear Howler Brothers t-shirts every day, and the “Heed the Call” motto is omnipresent. Now, this brand is teaming up with Toyota with a collaboration born in the outdoors and featuring one of Toyota’s most iconic models: the Land Cruiser.
The Howler Brothers x Land Cruiser collection is an homage to overlanders, off-roaders, and the outdoorsy crowd that doesn’t much care for suits and 9-to-5 jobs. Inspired by Costa Rica and Toyota Land Cruiser-driven adventure, the limited edition collaboration includes jackets, hoodies, shorts, hats, and more.
Apparel Made For Adventure
Howler Brothers t-shirts are notoriously soft, made from a blend of 60 percent cotton and 40 percent polyester. The graphics are unique and the shirts wash well; ask me how I know (we have a dozen or more of them in the house). Like the Land Cruiser, Howler Brothers apparel is rugged, classic, and long-lasting…even after countless rounds in the dryer.
The idea with this collaboration is to have clothing suitable for adventure. Those who like taking their SUV or truck out to the middle of nowhere to commune with nature and enjoy quality time with friends and family will appreciate the Howler Brothers theme.
Land Cruiser Is Back And The Legend Remains
After a two-year hiatus, Toyota brought the Land Cruiser back with a brand-new body style and a more attainable price tag. Starting with the 2024 model, the Land Cruiser is powered by a turbocharged four-cylinder hybrid engine making 326 horsepower. The newest Land Cruiser shares a platform with the popular Lexus GX, long known for its boxy and go-anywhere capability. Sitting just above the Toyota 4Runner in size and below the three-row Sequoia, the Land Cruiser has seating for five passengers and can hold between 16 and 18 carry-on suitcases in the back.
There’s a reason classic Land Cruisers can be seen just about everywhere in the world: it lasts forever and is as agile as a mountain goat. This is no fluffy SUV built for looks alone. Equipped with ventilated front seats, a 10-speaker stereo system, a 12.3-inch touchscreen, and all-terrain tires in the mid-grade Land Cruiser trim, it’s a machine that I’ve tested off-road and can attest to its comfort and viability. And it’s comfortable on the asphalt, too. The Land Cruiser is significantly more fuel efficient than its predecessor at 23 miles per gallon combined.
Just In Time For Father’s Day
Looking for a gift for an adventurous dad in your life? These items start at $5.0o for a sticker and $18.00 for a key chain, while hats and t-shirts range between $40.00 and $45.00. At the top of the line is a cotton/heavy spandex blend jacket for $195.00 that features the Land Cruiser x Howler Brothers logo and a “4-Wheel Drive” patch on the arm.
The Howler Brothers x Land Cruiser collaboration will be available at HowlerBrothers.com for a limited time.