Apple MacBooks are arguably one of the best options for students, and the Cupertino giant is highlighting this in its new ad for India. Released on June 4, the new Lessons ad focuses on how students can use a Mac to “level up” and make the most of their studies. This comes at a time when M4 Mac sales have seen double-digit growth in a quarter.
The new Lessons ad encourages students to try different approaches to learning instead of mugging up answers. It showcases a few Apple Intelligence features like Summary in Writing Tools to turn a lengthy note into short bullet points, and how the MacBook Air M4 allows students to run multiple engineering applications, including AutoCAD, MATLAB, and more simultaneously.
According to a report from Counterpoint, Apple saw 17% YoY growth in the global PC market shipments in Q1 2025. It was driven by M4 series Macs. In India, Apple had a 6% PC market share with 29% growth in 2024. The Cupertino tech giant has seen very strong momentum for its MacBook sales in the country—and there are various reasons for it.
“Education as a segment is increasing. Young professionals and even young students are opting for Macs, especially after the launch of their M series chipsets, because a lot of people believe and correlate that to performance and efficiency gains, which they offer,” says Tarun Pathik, Research Director at Counterpoint.
The consumer financing and discounts on Apple products are also playing a major part in MacBook adoption in India. “That [consumer financing and discounts] is one of the reasons why iPhone sales are growing in India at one of the fastest rates in the world,” he added. “And this has led to an increase in Mac sales. We have always seen a very healthy step-by-step entry into the Apple ecosystem.”
The first point of entry into the Apple ecosystem is the iPhone, which is followed by the AirPods, Apple Watch, iPad, and eventually a Mac. “We are seeing that transition of such users who entered through iPhone a couple of years back and now they are reaching the level three or four to buy a Mac,” explains Pathik.
While Apple is focusing on the education segment with its new ad, the Cupertino giant is also forming corporate partnerships that have contributed to its Mac growth. “Indian companies like Zoho and Wipro have integrated Macs into their operations, which has increased Apple’s enterprise adoption,” he said.
With education and enterprise both driving momentum, Apple’s Mac strategy in India seems to be working. The new Lessons ad is a timely push to deepen that growth.