Filming Jurassic World: Rebirth brought Scarlett Johansson around the world. Anyone who has ever globetrotted knows the havoc it can wreak on your complexion. But the secret to keeping Johansson’s skin healthy, happy and beautiful was an obvious one: Her skincare line The Outset.
“We filmed in some pretty intense environments—hot, humid jungles one week, and dry, dusty landscapes the next,” Johansson says. “My skincare routine had to stay consistent, but I leaned heavily on hydration and barrier protection. The Gentle Micellar Antioxidant Cleanser was my go-to every night to remove all the grime without stripping my skin, I can’t live without our Prep Serum, and the Nourishing Daily Moisturizer kept me feeling balanced and calm no matter where we were. And I never travel without our Botanical Barrier Rescue Balm—it’s my little skin security blanket.”
To celebrate the flick, which hits theaters July 2, The Outset partnered with Universal Pictures to launch two limited-edition Jurassic World: Rebirth Skin Survival Kits. “It’s really, truthfully, what she was using while she out there,” says Joanne Sulit, Chief Marketing & Operations Officer of The Outset. “Her mainstay all year long, no matter what she’s doing, is the three step, and that’s why it was developed, because this is Scarlett’s key to being able to do a good skincare routine and get out the door in under three minutes. It’s our cleanser, the prep serum and the moisturizer, and then our Rescue Balm, which is a multi-purpose balm. She’s used it for everything from taming flyaways to cuticles. But when she was out in the elements, she was actually using it on cuts that she was getting from scraping against trees and things like that. That is the one product that she always, always, always has on her. We couldn’t have imagined it any better.”
The Set 1: Skin Survival Kit includes the Gentle Micellar Antioxidant Cleanser, Firming Vegan Collagen Prep Serum, Nourishing Squalane Daily Moisturizer, Botanical Barrier Rescue Balm, an exclusive Zora Bennett Collectible Card featuring Johansson’s character and The Field Bag. Set 2: Skin Survival Kit: Escape Minis include the same products, but in travel sizes, also tucked into The Field Bag along with the Zora Bennett Collectible Card.
The partnership was a natural fit. “First off, Universal are huge collaborators,” Sulit says. “This is a massive summer blockbuster for them. When we were talking to Scarlett while she was away filming, she kept coming back to this idea that she’s in all these different temperatures and climates, and The Outset is the only skincare that she’s using. She would be in the jungle for two months, and she’s using the products, then she would be in London shooting in a studio. It’s a lot of makeup, it’s a lot of her being out in the elements. The skincare followed her no matter where she was. We had been in touch with Universal about any opportunities for us to do things together, and this kit was a clear connection between the two. This is our skin survival kit. It’s everything that Scarlett used while she was filming this movie, no matter what elements she was in. And Jurassic obviously being such a notable franchise, it made sense for us that we positioned this as hydration for all elements.”
Johansson echoes the sentiment, sharing the partnership was an organic one. “I’ve never done anything quite like Jurassic World: Rebirth—it’s bold, adventurous and totally immersive,” she says. “It felt like the perfect moment to partner with The Outset because the theme of survival—whether it’s facing extreme elements or just everyday life—is so relevant to skincare. Plus, it was a fun way to show how our gentle, barrier-supporting formulas really do stand up to anything…even dinosaurs.”
Exclusive to the sets, the Field Bag was inspired by the movie’s wardrobe. “When she’s in the jungle, you’ll see everything is very khaki utilitarian,” Sulit says. “It was the intersection between what’s trending now and utilitarian chic. We make it feel like it belongs in the film. The bag is really cool; it’s like a one of those classic AV jackets with the green nylon on the outside and the orange on the inside, which are two colors that appear in all of the Jurassic promo materials as well. Especially with the outside pocket, it’s a very functional bag.”
The Outset had fun with the marketing campaign, particularly with The Skin Survival Hotline, which will be available starting today through July 31. The hotline will be advertised via street-style flyers in key neighborhoods across major cities, with pull tabs with the phone number. “It’s capitalizing on her iconic voice,” Sulit says. Anyone can call the hotline at 917-444-5564.
“I love that the signs aren’t branded—they just pop up, mysterious and a little cryptic,” Johansson says. “When people call the number, they’re expecting something dramatic… and instead, they get me, with a skincare tip. It’s unexpected and fun—a surprise-and-delight moment for both moviegoers and beauty fans. And I loved filming our ‘infomercial.’ It’s a throwback!”
The video has a grainy texture to it, reminiscent of what you’d see on an old school tube TV. “I’m obsessed with it,” Sulit says. “It’s totally Miss Cleo vibes. There are some things that we’re doing that are a little bit more traditional, like the social collaborations and an early screening for our VIPs. We’ve also added a couple of other layers that make it feel a little bit more intimate because it’s not just a The Outset and Jurassic World collaboration, because Scarlett is our founder, and she’s the star of their movie, so we wanted to bring in elements that felt more authentic and personal to her.”
It’s these unique touches that Sulit loves most about the campaign, along with the fact that the films resonate across generations. “I’m more of an OG Jurassic Park fan,” Sulit says. “We have some people here that are more Jurassic World. Personally, we’re all really invested in this because it’s a franchise that we all watch and love, but seeing Scarlett’s engagement has been the best part. This has been a personal project for her on all fronts. For us to be able to bring something as special as the skincare brand together with a project that she’s so passionate about has been the most exciting thing. Universal is as excited because we’re not trying to fit something in backwards—it just totally makes sense.”
You don’t have to be outrunning dinosaurs to appreciate skincare products that stand up to the challenge. “Our formulas are clean, minimal and made to support your skin barrier—which is really your first line of defense, whether you’re on a film set, on a plane or literally running from a CGI raptor,” Johansson says. “They’re super gentle but hardworking, and they help your skin adapt to whatever’s going on around you without irritation or overwhelm.”
For Johansson, uniting all of the elements was her favorite part of working on the collaboration. “Honestly, blending two very different worlds—beauty and dinosaurs—was such a creative challenge, and I loved every minute of it,” she says. “It let us show the versatility and strength of The Outset in a totally unexpected way. Plus, the limited-edition dopp kit looks amazing. Utilitarian-chic is on trend and the bag is so roomy and useful! I hope people have as much fun with this collection as we did creating it. At the end of the day, The Outset is about being gentle on yourself—no matter what life throws at you. Even if it’s a T. rex.”