As she readies her next album, Lana Del Rey’s debut full-length just won’t quit. Born to Die can still be found on a number of Billboard rankings, not only racking up a huge number of streams every frame, but also continuing to sell well more than a decade after its release.
The continued and unending popularity of the full-length can be clearly seen by its performance on one ranking in particular this week. Born to Die climbs from No. 22 to No. 20 on the Top Rock & Alternative Albums chart, Billboard’s list of the most consumed full-lengths and EPs in those styles in the United States.
As of this frame, Del Rey’s classic has now spent 550 weeks on that tally. That’s an incredible length of time for any project to manage on any list, and Del Rey stands alone as she hits that figure.
Born to Die is the only title on the Top Rock & Alternative Albums chart this week that has reached 500 weeks. It beats the next longest-running effort by almost 100 frames — and certainly well over a year. Hozier’s self-titled release is up to 463 stays somewhere on the genre-specific ranking, and it’s also holding on.
The projects that are currently present on the Top Rock & Alternative Albums chart that have managed at least 400 weeks include Creedence Clearwater Revival’s Chronicle (434 weeks), Fleetwood Mac’s Rumours (428), Journey’s Greatest Hits (417), Metallica’s self-titled effort (416), Bon Jovi’s Greatest Hits (410), and both Tom Petty’s Greatest Hits and AC/DC’s Back in Black, which are tied with 402 frames apiece.
Throughout her career, Del Rey has sent half a dozen releases to the Top Rock & Alternative Albums tally. Born to Die is one of only two No. 1s, joining Did You Know That There’s a Tunnel Under Ocean Blvd. It is far and away her most successful, and in fact, it’s the only full-length from the singer-songwriter to manage triple-digit stays. Her Paradise EP, which arrived the same year Born to Die debuted, has thus far only collected 44 frames on the ranking.