Shopsense AI and its AI-powered retail media platform and patent-pending technology unlocks new advertising and incremental revenue opportunities for broadcast and streaming networks by making content seamlessly shoppable within their own apps and e-commerce sites.
The company, a leader in AI-powered content-curated shopping, has reached a key milestone less than a year after it launched, directly integrating more than 1,250 retailers into its commerce operating system including Dick’s Sporting Goods, Sephora, and Walmart, further cementing its position as the go-to platform for merchants looking to seamlessly immerse their brand and products into culture-defining TV programming that captivates linear and streaming viewers.
Consumer behavior continues to evolve and shoppers are increasingly discovering and searching for products through content owners and platforms rather than traditional search engines. Shopsense AI works with leading retailers to power curated storefronts for top TV broadcasters across live sports, daily shows, scripted programming, movies, and awards shows.
Americans are spending about $150 billion a year on product that they actually see on TV, said Glenn Fishback, CEO and Co-founder of Shopsense AI. TV continues to be a source of inspiration for consumers looking to buy the shoes worn by famous athletes or the dress seen on the VMAs worn by a top performer.
Besides regularly programmed TV shows, Shopsense taps into major events such as the Super Bowl, MTV Video Music Awards, and NASCAR, as well as films such as “Wicked.” For the Super Bowl, Shopsense partnered with Tubi, a free ad-supported streaming service owned by Fox that offers movies, TV shows and original content.
Viewers are spending over three minutes per experience looking at products, and with low bounce rates. “When we’re creating those experiences that are connecting with these fandoms across various broadcasters, those users are engaged,” said Fishback.
“Broadcasters need to provide advertisers access to more of these full funnel experiences,” Fishback added. “It can’t be just 15- and 30-second spots. How do you engage that user, how do you provide insights and report things to help them understand that they are impacting not just the moment of discovery and inspiration, but actually create action out of it.”
When Shopsense started, it had to manually build out the broadcasters’ experience, which took about three weeks. Now using a number of AI tools, the company can build stores and selections in minutes. “It’s cut store development time by 97 percent, which is a really big unlock,” said Bryan Quinn, Shopsense cofounder and president. “The AI enables us to move so much faster than ever previously possible.”
“Automation and efficiency is a really important topic to broadcasters and CEOs as they think about how they as an organization can do more with less,” Fishback said. “What we’ve built is efficiencies and scalability and also democratization for retailers because when we’re putting content to commerce and creating all these shoppable experiences, we’re showing consumers lots of different options that they might not have considered before.
“We can help broadcasters and give them those full funnel experiences, the content to commerce experiences, and also the operational efficiencies,” Fishback said. “This is an important area where we’re investing a lot of effort.”