It’s that time of year again: the 59th annual Easter Jeep Safari kicks off on April 12 in Moab, Utah and it’s guaranteed to be a spectacular time. With features like Hell’s Revenge and Poison Spider carved from Navajo sandstone, Moab trail riders will find everything from easy-breezy to super-challenging options.
Jeep likes to take the temperature up a notch with a new batch of concept vehicles every year, and the 2025 version doesn’t disappoint. Seven all-new custom Jeep 4×4 concept builds debut at Easter Jeep Safari this year, giving the brand a chance to show off its creative chops. Jeep calls Moab its “home away from home” and is offering sponsor trail rides in partnership with Red Rock 4-Wheelers club on Tuesday, April 15 (Hell’s Revenge) and Wednesday, April 16 (Steel Bender).
Take a look at these seven concepts, starting with my favorite:
Jeep Rewind Concept
If you were a teenager in the 80s in and 90s, you’re going to love the Rewind Concept. Wrapped in Grimace purple exterior paint color with custom graphics, the Rewind is splashed with custom retro print inserts that will look “gag me with a spoon” to some and “totally awesome” to others. Equipped with a 2.4-liter inline-four engine and a custom mesh sun bonnet, this is open-air freedom at its retro best.
Jeep Blueprint Concept
Festooned with 35-plus accessories, all labeled with QR codes that lead to the Mopar eStore site and their corresponding part numbers and specs, the Blueprint Concept is a showcase for options. It also includes a Warn winch, 37-inch wheels, tube doors, a snorkel kit, Katzkin leather seat covers, and more.
Jeep J6 Honcho Concept
The J6 Honcho Concept starts with a two-inch lift kit, 17-inch bronze wheels, and 37-inch BFGoodrich KM3 mud terrain tires. It also includes a box that’s 12 inches longer than the standard Gladiator bed. Jeep says it mixes the classic late 1970s Jeep Honcho theme with cJeep Performance Parts and accessories from Mopar.
Jeep Gladiator High Top Honcho Concept
Staying in the 1970s theme, the Gladiator High Top Honcho Concept includes a DECKED truck bed storage system, a modified front bumper from American Expedition Vehicles, and a color-matched hardtop. Inside, the High Top Honcho sports tan-and-black leather seats, a bright pedal kit, and door sill guards. It has custom painted steel wheels and massive 40-inch BFGoodrich All-Terrain tires, which makes it extra rugged. Especially with the AccuAir adjustable air suspension.
Jeep Bug Out 4xe Concept
To “bug out” means to take off, or depart quickly. Jeep’s Bug Out 4xe Concept is ready to do just that with a focus on lightweighting. Designed to be a mobile campsite, the Bug Out 4xe Concept is extended by 12 inches with a Jeep Gladiator-style drop tailgate and high-departure rear tube bumper and front half doors. Here’s the really fun part, though: it includes a Jeep electric off-road E-scooter that gets up to 40 minutes of continuous use.
Jeep Convoy Concept
Finished in special-edition matte Ghost Ops exterior paint, the Convoy Concept has chocolate brown canvas half doors and top/bed canopy. Its 40-inch BFG Krawler tires are made for serious off-roading and the 12,000-lb. Warn Zeon winch seals the deal.
Jeep Wrangler 4xe Sunchaser Concept
This one, I think, is the prettiest one, with a solar flash and satin black two-tone exterior and two-inch lift kit. The roof storage rack looks good in black and adds smart functionality to the Jeep Wrangler 4xe Sunchaser Concept. Even the lighting is a concept: the off-road pivoting light bar accessory concept keeps the trail illuminated.