As the landscape of credit cards and loyalty programs continues to evolve, consumers are increasingly looking for ways to maximize rewards, access exclusive experiences, and make their spending work harder for them. To dive deeper into this space, I sat down with Nick Ewen, Senior Editorial Director at The Points Guy, to discuss credit card trends, loyalty programs, and the future of experiential rewards.
The Growing Influence of Credit Card Rewards
Ewen has been with The Points Guy for over a decade, turning a personal passion for points and travel into a career. Leading the editorial team, he covers everything from credit cards and loyalty programs to airlines, hotels, and cruises.
“The big thing driving the expansion of rewards cards is that consumers who have traditionally used cash or debit are realizing that they can earn valuable rewards without changing their spending habits,” Ewen explains. “Even a simple no-annual-fee credit card often offers 1% cashback or 1 point per dollar spent.”
Additionally, Ewen points to the robust fraud protections credit cards offer. Unlike debit cards, which directly link to a user’s bank account, credit cards provide layers of security and zero liability on fraudulent transactions. “If your credit card is compromised, you’re protected. If your debit card is compromised, your money could be gone. That peace of mind is a factor.”
The Battle for Experiential Loyalty
As competition among major credit card issuers intensifies, companies are looking beyond traditional points and cashback structures to differentiate themselves. Access to exclusive events—like presale concert tickets, sports and VIP experiences—has become a defining feature of premium credit cards.
“For example, Taylor Swift’s tour had a presale exclusively for Capital One cardholders. Citi had a similar arrangement for Beyoncé,” Ewen shares. “These kinds of partnerships give cardholders an edge in securing high-demand tickets.”
Beyond concerts, experiential perks are extending into sporting events, culinary experiences, and travel benefits. American Express, for example, offers cardholders lounge access at the U.S. Open and exclusive perks at festivals like Coachella and SXSW.
“These programs are looking to sell the dream. If you’re going to spend money on travel, why not choose the card that gets you VIP treatment?” Ewen asked.
The Airline Reward Loyalty Dilemma
Airline rewards programs have been undergoing significant changes, particularly as premium cabin seats become more profitable for airlines to sell rather than upgrade. “Fifteen years ago, elite status almost guaranteed an upgrade. Now, airlines are selling 80-85% of first-class seats, making free upgrades much harder to come by,” Ewen explains.
This shift has led some travelers to reconsider airline co-branded credit cards in favor of more flexible reward programs like Chase Ultimate Rewards or American Express Membership Rewards.
“With transferable points, you can convert them to Delta, British Airways, or Air Canada as needed—rather than being locked into one airline’s ecosystem,” Ewen continued.
While airlines still make billions from their co-branded card partnerships, they must balance keeping elite travelers engaged while also maximizing profits. “The challenge is ensuring that loyal customers still feel rewarded. Otherwise, they may shift their spending to more flexible programs,” Ewen said.
The Future of Loyalty and Travel Rewards
Looking ahead, Ewen sees continued innovation in how credit cards drive engagement. “We’re seeing a movement toward blending travel, lifestyle, and financial flexibility into one seamless experience. Exclusive event access, dining perks, and travel protections are becoming just as important as the points themselves.”
As loyalty programs evolve, the ability to use points for experiences—whether that’s front-row seats to Coldplay or a luxury hotel upgrade—will be key. “Consumers want more ways to use their rewards beyond flights and hotels. Credit card companies are listening, and we’re just scratching the surface of what’s possible,” he said.
With major players like American Express, Chase, Capital One, Citi, and Wells Fargo refining their strategies, the battle for consumer loyalty is heating up.
Consumers expect their credit cards to deliver more than just rewards; they want access, security, and unforgettable experiences.