After almost sinking during COVID, the cruise industry is getting hot again. New ships, from the “city at sea” 7,600 passenger Icon of the Seas (Royal Caribbean) to smaller, all-luxury ships like the 920-passenger Explora I are bringing new interest—and new cruisers—to the industry.
Innovative new marketing programs are also boosting cruising. Holland America is expanding its Standby List Program, where passengers can potentially get booked on a cruise for as low as $49 a day.
Once you’ve picked a destination and a sailing day, you can get on the standby list. (This means paying for the discounted cruise you’ve selected immediately.) If your lucky number comes up, Holland America will let you know if you’ll be sailing between two and seven days before the ship leaves port. If no vacancies materialize, the money will be returned to your credit card.
You will have to be able to live with uncertainty as to what kind of stateroom you’re getting.
“Guests for this program do not choose their stateroom category, so they could end up staying in a variety of different cabin types including Inside, Oceanview, or Verandah,” said a Holland America spokesperson. Where you end up “depends, in part, on where the last-minute cancellations happen. Guests will be confirmed in the order they joined the list within the week of sailing. It could be seven days or as close as 48 hours to departure. So it really is tailored for guests who live close to the port.”
But of course, as the spokesperson put, “Guests will still have access to everything onboard that full-fare paying guests do, such as world-class dining, exciting entertainment, and most importantly—access to desired destinations.”
The Holland America Standby Program launched in August of 2023 with cruises from Seattle. In October and November, the company expanded the program to include voyages from homeports in Fort Lauderdale and San Diego. Now, as the line launches its 2024 Alaska and Canada/New England sailings, guests will see standby offers sailing from ports including Boston, Vancouver as well as Seattle.
The standby concept has always been popular, typically with people who have more time than money. Travelers have tried to go standby (going to the airport without a ticket and getting on the standby list) on airlines for years. Last-minute hotel rooms are also commonly available through various vendors.
With flights, hotel rooms and cruises, the lure of waiting until the last minute is the same: a discounted deal. Once that flight leaves, the hotel calendar clicks to the next day or the ship sails, that seat, suite or stateroom is gone, empty and unsold.
With the Holland America standby program, the rates of $49 are per person per day (for either a solo cruiser or a cabin at double occupancy), but third and fourth guests sail free. The program is for guests 21 and over, so you can take your pals but not your kids.
Of course, there are additional charges. The $49 per day fare amount excludes taxes, fees and port expenses. And as with most ‘a la carte’ cruises, gratuities, liquor, Wi-Fi and other amenities are additional.
The standby program is for all vacancies on a particular cruise, although it’s certainly a win for Holland America if it can resell a cancelled trip for additional income.
You’ll be charged for each date you sign up for, immediately upon signing up, so you may want to try going standby on one cruise at a time. Once you’ve paid and are on the standby list, you can’t leave it. If offered a cruise between 7 and 2 days prior to sailing, guests will be charged the full fare whether they decide to go or not. If you’re looking for more flexibility, a spokesperson said potential passengers can also purchase a cancelation plan.
Conde Nast Traveler calls the standby program a cruise “industry first.” But author Jessica Puckett cautions that the inability to pick your room might land you in a 143 square foot interior room, rather than that 405 square foot veranda stateroom you’re dreaming of. If you “win” the small interior room, it might start feeling cell-like, especially on, say, a 42-day Mediterranean cruise from Ft. Lauderdale in November. However, that would still be a good deal financially, as instead of $5,479 plus fees for an inside room, you’d pay $2,058 plus fees.
Another potential issue might be getting on certain excursions from the ship. Some might be sold out by the time your standby booking is confirmed.
If you’re getting interested in cruising, it’s worth researching the industry. There are many lines, ships, destinations, and a seemingly endless list of options. Some deals might make more sense than going standby.
Still, the spokesperson told us that they had talked to several guests who have used the standby program multiple times successfully this season in Florida.
“We see Holland America Line’s Standby Program as a win-win for guests and our business,” said Dan Rough, vice president of revenue management at Holland America. “Circumstances may arise for booked guests where they must cancel a cruise the week before sailing. The Standby Program allows us to fill those cabins with people who have already committed to going and who presumably live close enough to the port that they can make last-minute travel arrangements.”
Rough added, “For those guests with flexibility to travel, it means access to an unforgettable cruise vacation at $49 per day—an exceptional value.”
You can see a list of available Holland America sailings here, or call 877-724-5425 to get on the standby list. The page also includes some frequently asked questions.
If you live near one of the ports, is it worth taking a shot at getting a great deal on a standby cruise?
Several years ago, as a registered Rolling Stones fan, I was contacted by email one day about a “Lucky Dip” for tickets at an upcoming show at T-Mobile in Las Vegas. Like the Holland American standby offer, the deal was $50 a ticket, ‘we pick the seats for you.’ We booked a room at the now-departed Tropicana and held our breath for a few weeks, expecting nosebleed seats. Instead, we sat 20 rows up with a perfect view of the stage, especially for Keith Richards emotional solo set.
Will your roll of the “tumbling dice” bring you similar luck on a Holland America cruise? As Mark Twain put it in HUCKLEBERRY FINN, “You pays your money and you takes your chances.”