With the much-anticipated launch of Beyoncé’s hair care line, Cécred, finally upon us, it’s fair to say that winter 2024 has some excellent new hair products. Cécred plays homage to hair traditions from around the globe and infuses them with modern technology to improve hair health for every type and texture. Those aren’t the only fantastic new products in town. From new shampoos and conditioners targeted to specific hair concerns to top new hair tools to hair perfumes, stylers and frizz fighters, there’s an answer to all your hair prayers. We’ve rounded up the best new hair products of winter 2024 to prove it.
The hero ingredient is Cécred’s patent-pending Bioactive Keratin Ferment, which is made from wool-derived keratin, honey and lactobacillus ferment and works by closely matching and replacing missing hair proteins. It boosts hair’s structural integrity, shine and strength, all while improving shine and hair health. This damage eraser gets to work after just one use. $42, cecred.com
The hero product of the new Kérastase Première Collection that’s designed to repair damage and weakened hair bonds, remove calcium build-up and address dullness, this pre-shampoo treatment contains 8% citric acid and a glycine complex to get the job done, leaving hair stronger and shinier. It only takes five minutes before shampooing for it to work wonders. $58, kerastase-usa.com
Just a few spritzes will not only cleanse and freshen up strands, but it’ll also add major volume. The fast-absorbing powder features a combination of shea butter coated rice starch, bamboo and lotus that soak up excess oil, sweat and impurities. $13, saltair.com
Think of what GrandeLash Serum has done for eyelashes—that’s exactly what their new shampoo will do for your hair. Designed to help thinning or damaged hair, it’s formulated with customized complexes that lead to healthier hair over time. Niacinamide improves the scalp, rice protein amps up shine and microgreens provide phytonutrients. Nab the matching GrandeHair Full Boost Conditioner for the full perks. $28, grandecosmetics.com
Hair care goes far beyond just shampoo and conditioner, which is at the root of new hair brand The Rootist that is powered by fermented ingredients. This lightweight leave-in is clinically proven to reverse damage from color, heat and styling, rejuvenating the hair and scalp in a single use. It provides heat protection up to 450ºF, fights frizz for up to 72 hours and prevents hair fallout. $48, sephora.com
Designed to be used with styling tools to help create smooth styles packed with volume, this fine finishing spray boasts 450°F heat protection that leaves hair soft—not stiff. There’s water lily extract for movement and bounce, celery seed extract for moisturize and smoothness, sunflower and jojoba oils to seal the cuticle and ends with high shine, and sweet almond and avocado oils to boost manageability and elasticity as well as nourish. $36, randco.com
If you’re looking for a hair growth supplement but can’t deal with swallowing pills, this is the solution for you. The liquid supplement helps thinning hair and prevents hair fall with saw palmetto, vitamins and minerals. $59, spoiledchild.com
Like all other Fable & Mane offerings, their latest is rooted in Ayurveda, specifically the founders’ grandmother’s thickening hair tonic, which was a homemade concoction of apple and onion juice. A go-to in Ayurvedic beauty, onion extract triggers hair growth and strengthens strands, while vitamin C-rich apple extract hydrates and sparks collagen production. There’s also fenugreek to soften strands and hydrate. The non-sticky formula is activated by heating styling and provides heat protection up to 450 degrees. $28, fableandmane.com
Save your strands with this power couple, a shampoo and serum that are also sold separately but work best as a duo. Natural botanicals work to strengthen hair, balance the scalp to create a healthy environment and prevent hair fall. $169.60, leonorgreyl-usa.com
Formulated with Augustinus Bader’s signature TFC8 complex that’s backed by over three decades of research, this shampoo, along with The Rich Conditioner, is designed to deeply nourish and restore even the most dry, damaged hair. They calm scalp dryness and irritation, reduce breakage and shedding, and boost shine and volume. $60, augustinusbader.com
Powered by plant extracts and free of silicones, this hair oil repairs and hydrates damaged strands, leaving locks smoother and shinier after just one use. The lightweight oil fights flyaways and frizz for up to 72 hours. Chia seed and sacha inchi oil aid split ends while delivering glass hair, vitamin C oil provides antioxidants, and marula oil smooths and nourishes. $48, vegamour.com
Celeb stylist Jen Atkin’s hair tools line MANE just hit Sephora and introduced the Power Bottom, which works with three different attachments that cover all your styling needs. Each sold separately, there’s the Jumbo Hair Waver, Wand and Curling Iron. It has automatic shut-off after 60 minutes for peace of mind, a nine-foot rotating cord and four temperature settings to work with every hair type. $50, sephora.com
True to Dae’s DNA, this dry shampoo features desert botanicals, including Mojave yucca, to freshen up hair between washes, absorb excess oil and pump up the volume. It features Dae’s signature sweet and cozy citrus scent. $30, daehair.com
T3 gave their iconic curling irons a makeover. New and improved, the brand spent almost two years revamping the hair tools, extending the barrel to 6.5-inches to help style long hair or harder to reach sections in a single pass. It also has a revamped cool tip with a ventilated design and comfy grip, a “ProStyle” clip design with better glide that doesn’t leave clamp marks and nine heat settings to optimize the experience for all hair types and textures. $149.99, t3micro.com
Amp up fine, limp locks with this thickening spray that delivers hold and heat protection up to 220°F without sacrificing movement. Biotin and hyaluronic acid provide strength and hydration, respectively, while plumping up overall thickness. The multitasker also helps minimize breakage and sparks growth. $10.97, amazon.com
Hot rollers have been making a major comeback and this set from Drybar will convince you if you’re not sold yet. Featuring two sizes, these long-length ceramic barrels hold bigger sections of hair to deliver big, bouncy curls with plenty of shine and volume. Consider them a shortcut to a great blowout with a lot less effort. $129, drybar.com
Finding a pomade that has just right amount of hold—firm, yet still flexible—can be a tough task, but Odele’s is up for the challenge. The water-based pomade paste is a cinch to work through hair of any length and boasts a matte finish. $12.99, odelebeauty.com
Thirsty strands will drink this leave-in conditioner right up. Offering all-day hydration, it taps natural ingredients to detangle hair, such as upcycled apple extract. $33, amazon.com
Developed with the idea that skincare doesn’t stop at the hairline, this oil nourishes sensitive scalp skin and hair roots, creating a healthy environment to boost hair growth. The lightweight treatment oil sinks right into the scalp, doesn’t leave hair greasy and has a pleasant natural, earthy scent. Rich with omega fatty acids, sesame and sunflower seed oils repair the skin’s moisture barrier and ease dryness and itchiness. There’s also antioxidant-packed pomegranate seed oil to fight stress and soothe. $30, innersensebeauty.com
Looking to amp up your locks? This translucent finishing spray delivers texture and volume instantly. Spritz it on for tousled strands without sacrificing softness or movement. It’s designed for medium to thick hair; finer strands can opt for the OG Dryspun Texture Spray. $36, bumbleandbumble.com
If the battle to fight frizz feels never ending, this might be your new favorite warrior. Made with the brand’s proprietary HydroResist Technology, the spray puts an end to frizz before it even starts. Once activated by heat, it forms a shield around each individual strand to provide a smooth finish, plus it safeguards from thermal damage and humidity. $30, moroccanoil.com
Nab the glass hair trend with this gloss that leaves strands with high-wattage shine, courtesy of sugar beets, hyaluronic acid, rice water and panthenol. It only takes 5 minutes to work its magic in the shower. The potent combination boosts color vibrancy, prevents color fade, helps repair damage and protects hair from heat damage up to 450° Fahrenheit. $34, theouai.com
Those with an itchy, irritated scalp can find relief with this pre-shampoo treatment. Rosemary oil, tea tree oil and bisabolol join forces to soothe and balance the scalp biome for healthy hair. The fragrance-free formula is safe for sensitive scalps and hydrates hair from root to tip, plus it gets rid of follicle congestion. $32, sephora.com
Skip the salon in favor of this at-home glossing treatment. The citric acid and apricot oil-powered formula leaves glass-like shine for three days, balances the pH and deeply conditioners by helping to seal the cuticle. $38, ulta.com
It doesn’t always take tons of effort to get loads of shine. Simply spritz in this lightweight, heat-activated shine spray before you blow dry or style to add luster. Its encapsulated shine complex does the heavy lifting with lightweight silicones for lasting shine and smoothness. The formula is spiked with hyaluronic acid to moisturize, plus ginseng and pomegranate extracts to condition and nourish hair and scalp. $10, us.iamproud.com
Watery and lightweight, this scalp serum won’t leave a trace behind in your hair. It feels just like a skincare serum—with a cool, refreshing touch—and is easily and precisely applied with a dropper to help dry damaged hair starting at the root. It’s formulated with hyaluronic acid for hydration, marshmallow root sustainably sourced from Albania to deliver antioxidants and violet rice water rich in B vitamins and amino acids. $16, ulta.com
Save precious counter space with this luxe balm designed for hair and skin. Designed to work with all skin types as well as textured and coily hair, it’s great as a leave-in treatment on short hair and beards to keep hair groomed and fight frizz. As a body balm, it improves skin elasticity and cell renewal while delivering lasting hydration. It features sustainably sourced organic shea butter and tucuma seed butter, and is rich in omega fatty acids and vitamins A and E. $89, ilesformula.com
The perfect example of a modern mousse, this is airless and lightweight, making it a versatile styler. Use it to create volume or texture. The formula spotlights Sachajuan’s signature Ocean Silk Technology, a proprietary blend of cold water algae extracts that nourish and condition. $45, sachajuan.com
When you need assurance that your style won’t budge, reach for this hairspray that was developed in the IGK salon and locks in looks for 72 hours. Boasting a high-shine, humidity-proof finish, it won’t flake or hurt the planet, thanks to its environmentally conscious propellant. $32, igkhair.com
Stop damage in its tracks with this formula that protects from environmental and styling aggressors. Designed to be used with K18’s Damage Shield Shampoo, the conditioner contains the brand’s signature peptide and protects for up to three days after washing and conditioning. It also words to prevent color fade, strengthen the hair’s lipid barrier and restores proteins lost during shampooing. $36, k18hair.com
A split end savior, this serum works to repair bonds, seal split ends and strengthen strands to help protect them from daily damage. Its DualBond technology works by only targeting weak and broken bonds, plus it helps hair resist humidity for 72 hours. Designed for all hair types and textures, it’s safe for daily use. $25, ulta.com
True to its name, this bond repair treatment only takes 10 seconds. Simply splash it through hair after using shampoo and conditioner for stronger, smoother strands. Powered by plants, it contains vegan lactic acid to smooth the cuticle; a macro green blend to nourish with organic sacha inchi, green tea seed and avocado oils; a bio-shield complex to protect and deliver shine with coconut and corn; and a delightful fragrance of organic ylang-ylang, rose and marjoram. $56, aveda.com
Of course Balmain Hair couldn’t let their 50th anniversary go by without a celebration, which is a trio of new unisex hair perfumes. Ginger 1974 is a spicy, sassy blend, featuring ginger, fir balsam, suede and white musk. $177, balmainhair.us
Stronger and longer hair will be yours with this scalp serum that boosts volume, minimizes hair fall and helps prevent hair loss. Formulated with ginseng, probiotics, bakuchiol and niacinamide to improve scalp and hair health, the quick-absorbing formula is light as a feather so it won’t weigh down hair. $90, goldielocks.com
Leave-in conditioners are known for being magical multitaskers and this one is no exception. Part of TRESemme’s new Keratin Smooth Collection, the range help achieve smooth strands while offering thermal heat protection. This leave-in fights frizz and helps seal up to 88% of split ends. $8, amazon.com
If your hair isn’t as shiny and bouncy as it once was, buildup might be to blame. Suds up with this Clarifying Detox Shampoo to remove pollution, product buildup, excess oil and heavy metals found in hard water for a deep cleanse that will keep your locks fresher for longer. It’ll get rid of gunk without stripping hair or dulling color, leaving it softer and more manageable. $36, livingproof.com
In case you’re wondering, this really does smell exactly like Girl Scouts Thin Mints cookies, to the point where it might be hard to resist taking a swig while sudsing up with it. In the collab we never knew we needed, Native teamed up with Girl Scouts on a collection featuring hair and body products scented like their beloved cookies. This 2-in-1 shampoo and conditioner saves time in the shower while filling it with the delicious flavor of Thin Mints. $10, nativecos.com
Formulated to be extra lightweight to amp up volume, the shampoo features postbiotics, green tea and glucosamine, to balance the scalp’s microbiome and deeply cleanse. The conditioner spotlights rice protein, olive leaf and rosemary extracts to strengthen and protect hair from damage. When used as a duo, expect softer hair with bounce and lift. $60, diviofficial.com
This is the gone in 60 seconds of frizz treatments—it only takes one minute for it to smooth hair with time-released humidity protection for up to 72 hours. The clinically-proven at-home rinse-out treatment works for all hair types. $32, loveamika.com
Custom hair products don’t have to break the bank, as The Hair Lab by Strands has proven. For their latest, a leave-in conditioner, choose from three options and then opt for up to three of The Hair Lab doses to target specific needs, with 12 to select from. All of them work to improve moisture and manageability, and are delicately scented with their signature fragrance of mango, coconut and bamboo. The Nourishing Leave-In Conditioner is designed for finer strands and contains aloe vera, hydrolyzed soy protein and quaternium-80 to deliver featherweight hydration. The Smoothing Leave-in Conditioner is ideal for medium hair textures and spotlights macadamia seed oil, hydrolyzed rice protein and quaternium-80 to fight frizz, flyaways and breakage. The Repairing Leave-In Conditioner is for coarser hair textures, with moringa seed oil, hydrolyzed barley protein and mango seed butter to prevent breakage and frizz and boost shine. $10.99, thehairlab.com
Leave limp locks behind! Apply this buildable, non-sticky spray before you blowdry hair for mega volume that’s touchable. Even better, its eco-aerosol features a new type of nitrogen propelled VOC-free aerosol, so it’s as good for the planet as it is for your hair. It’s formulated with sandalwood extract to keep away excess oil, rice water to protect hair from humidity and boost growth, and mushroom extract to safeguard from heat damage. $42, rozhair.com
DevaCurl’s new CurlHeights Volume + Body collection is made for fine, dry curls and encompasses a cleanser, conditioner and cream. All three are designed to hydrate with aloe vera and castor oil to help boost volume while fighting frizz. The cream has a medium hold and defines curls without leaving any greasiness behind. $34, devacurl.com