You could say that brothers Oliver and Zach Hyman were like kids in a candy store when they created their new direct-to-consumer brand, Bubblegum Kids.
“Candy stores are like time capsules—they hold the power to transport us back to those carefree days of our childhood, encapsulating the essence of joy and simplicity,” Oliver Hyman told me in an interview. “There’s something magical about stepping into a candy store.”
For the Hymans, candy stores are not just retail spaces, they’re a gateway to a world of nostalgia and imagination—and they were an inspiration to them when they created their new company, Bubblegum Kids, a sugar-free brand inspired by childhood nostalgia.
In founding Bubblegum Kids, the Hyman brothers were on a mission to recreate the timeless experience of going to a candy store—something they loved as kids growing up in Canada. “Sugar Mountain in Toronto was the cornerstone of my Canadian childhood,” says Oliver, who has dabbled in real estate, e-commerce and more. “It reminds me of the care-free days of being a kid. There was nothing better than making a stop to grab some candy.”
And of course, there was nothing more exciting than getting a pack of bubblegum, which was more than a treat; it was a symbol of joy and togetherness. Oliver and Zach’s new venture is deeply rooted in that shared childhood past—but better. “Our goal was to recreate that classic bubblegum flavor we loved as kids, but in a way that’s healthier for our children,” says Oliver.
It also has a cross-generational appeal. “I am all about nostalgia and pink bubblegum brings me straight back to middle school. Older and wiser me wants to watch my sugar, so I love that this is sugar-free. My kids loved the cute packaging and taste,” Stuart Brazell, a content creator and blogger told me in an interview.
Lee Davis, co-founder of the hip Readymade brand, says he admires his friend Oliver’s entrepreneurial spirit. “Throughout the 15 years of our friendship, Oliver has consistently been a harbinger of big ideas, even amidst a global pandemic,” Davis told me in an interview. “His support, deeply rooted in camaraderie, leaves a mark on entrepreneurs, shaping a landscape where innovative ideas thrive. Bubblegum Kids is a prime example of that: I saw the brand start with animated shorts and exclusive NFTs that created a loyal following of people remembering their childhood memories during a stressful time. The Bubblegum element not only added sweetness but also symbolizes his enduring commitment to revitalizing an industry with the creation of the physical product.”
In the early days of their entrepreneurial venture, the Hyman brothers often went to candy stores across North America. Their mission was simple: It was a quest for inspiration, a way to connect with their roots, and an opportunity to rediscover what makes classic candies so special.
Here, we got Oliver to share some of the Hyman brothers’ favorite candy stores across the U.S. and Canada.
Dylan’s Candy Bar – New York City
“Stepping into Dylan’s Candy Bar is like entering a candy lover’s dream, especially when it brings back those sweet childhood memories of exploring New York City,” says Oliver. “The place is an absolute classic, not just for its delicious treats but for the whole immersive experience.”
Ollies Ice Cream and Stuff – Bushwick, Brooklyn
“This place is 90’s childhood in a storefront, everything about this place screams good memories. I managed to stock up on Warheads, Fruit Roll Up, and Dunkaroos,” says Oliver.
Leon’s Candy – Nashville, Tennessee
“Leon’s is a family-run establishment with deep roots in the confectionery trade,” says Oliver. “Picture this: generations crafting handmade candies on-site using classic copper kettles, delivering an unparalleled level of quality. What caught my attention is their shared family mission—to transform the candy experience into a healthier delight for individuals and families.”
Candyality – Chicago
“Stepping into Candyality in Chicago is like entering a whimsical candy wonderland,” says Oliver. “The vibrant and creatively designed store offers an immersive experience, making each visit an adventure. What sets Candyality apart from other candy shops is its playful approach to candy selection, categorizing treats based on personality types. Candyality reflects the vibrant culture of Chicago, making it more than just a candy shop—it is part of the community. ”
Sockerbit – Los Angeles
“It’s a cultural experience that brings a taste of Sweden to Los Angeles, making it a must-visit for those seeking a sweet, charming escape with a touch of health-conscious indulgence,” says Oliver.
Bright’s Candies – in Walla Walla, Washington
“The candy store features chocolates, confections, and a host of other amazing goodies has been around since 1934,” says Oliver. “It was awesome being able to watch ‘the magic’ happen as chocolatiers crafted toffee and lavender truffles through the viewing windows.”
Sugar Mountain – Toronto Canada
“Growing up in Toronto, Sugar Mountain was the go-to candy store and holds a special place in the hearts of many Canadians and tourists alike,” says Oliver. “It offers an extensive selection of candies from around the world.”
The Candy Shoppe – Orillia, Canada
“The Candy Shoppe in Orillia reminds me of driving up to the cottage as a kid and making a stop to grab candy on the way,” says Oliver. “Similar to Bubblegum Kids, The Candy Shoppe isn’t just about satisfying a sweet tooth; it’s also about creating enduring moments of joy and nostalgia.”