In 2024, The Nordics, a coalition of seven Nordic tourism boards, aims to reshape sustainable travel. Backed by the European Union, this collection of countries that are celebrated for breathtaking landscapes and cultural vibrancy, introduces a captivating array of eco-friendly initiatives and pioneering accommodations.
The Nordics encourages travelers to engage in a journey that not only showcases the region’s natural beauty but also actively contributes to positive environmental and community impacts, aligning with the global push towards a more sustainable future. Here’s a look at some of the exciting offerings for 2024.
Denmark
In 2024, Denmark seeks to showcase an exciting new neighborhood: The Carlsberg City District. The area is considered Copenhagen’s “newest” as well as “oldest” neighborhood because it is rooted in the history of the famous Carlsberg brewery, which goes as far back as 1847.
This dynamic neighborhood, which is bursting with restaurants, art spaces, trendy shops and hotels, will be even easier to visit thanks to American Airlines’ new direct route from Philadelphia to Copenhagen that will have daily departures from June to October 2024. Additionally, Denmark’s unwavering commitment to sustainability is highlighted through the introduction of two new electric ferries in 2024 that will connect regions like south Funen and the charming island of Samsø, which is celebrated for its renewable energy efforts and array of offerings, from beautiful beaches to cozy countryside inns, to delicious foodie experiences.
Faroe Islands
In 2024, travelers to the Faroe Islands can enjoy a unique local experience at Hanusarstova, a restored cottage on the beautiful island of Eysturoy. It will showcase a genuine Faroese hospitality experience, known as Heimablídni. Guests will indulge in homemade meals that are sourced from the on-site farm and nearby village. Hosts and farmers, Harriet and John, help guests experience a real snapshot of daily life in this lovely village just a 60-minute drive from the capital of Tórshavn.
For those looking for a little luxury, Hotel Føroyar is introducing its new spa, Ress Spa, in the second half of 2024. Set above Tórshavn, the spa will have indoor and outdoor pools, saunas, a pool on the rooftop, an outdoor jacuzzi and more. The spa comes complete with stunning vistas of the surrounding region.
Finland
Visitors to Finland should head to Turku in 2024, the county’s oldest city and its former capital. With an amazing 40,000 islands, each with beautiful scenery, the Finnish Archipelago has endless exploration options, from incredible hiking and biking routes (like the 155-mile Archipelago trails) to scenic sailing opportunities. And don’t forget to visit Lake Saimaa, the European Region of Gastronomy for 2024, where pristine nature meets incredible cuisine.
Greenland
Greenland presents an unforgettable slow-travel experience aboard Arctic Umiaq Line’s coastal ferry Sarfaq Ittuk. The 14-day journey goes from Nanortalik to Upernavik and allows visitors to experience incredible communities and cultures.
Iceland
In 2024, Iceland will focus on environmental consciousness and be promoting slow travel during the off-season. For travelers who love adventure, Kerlingarfjöll in the central highlands offers a one-of-a-kind experience, with the upcoming Highland Base Baths. Additionally, Iceland’s three national parks, including UNESCO World Heritage sites like Þingvellir and Vatnajökull, invite adventurers to soak in the region’s stunning natural offerings while staying true to the country’s groundbreaking guidelines for responsible tourism.
Norway
In 2024, Norway gives travelers the chance to explore its coastline sustainably thanks to hybrid and electric ships from Hurtigruten or Havila. Each provides wonderful coastal experiences that minimize environmental impact while uplifting local economies.
Further inland, the Norwegian Trekking Association has eco-friendly hiking cottages where hikers can enjoy the country’s breathtaking wilderness in a sustainable way. Gain a unique perspective at Hamaren Activity Park‘s Treetop Walk, offering an immersive forest experience 50 feet above ground. Additionally, the opening of Basecamp Narvik in January 2024 introduces a modern apartment hotel in Narvikfjellet, Northern Norway, that comes with 54 self-catering rooms and jaw-dropping fjord views.
Sweden
Sweden is an exciting and sustainable destination for 2024, giving visitors a unique and environmentally-conscious travel experience. Emphasizing sustainability and positive impacts on local communities, Sweden invites visitors to take advantage of nature-based experiences with suppliers committed to sustainability through Nature’s Best Sweden.