What are the best hotels in America? Itâs a question many people are asking as the travel industry rebounds from the pandemic and hotels across North America are experiencing a surge in occupancy rates.
In a quest to identify the best hotel chains that excel in customer satisfaction, J.D. Powerâwhich also ranks the best airlines, airports, rental car companies and moreâhas released its highly anticipated annual North America Hotel Guest Satisfaction Index Study.
The study tracks the performance of 102 hotel brands across nine market segments, based on responses from 33,754 hotel guests. This comprehensive study ranks the best hotel chains based on overall customer satisfaction across six key factors, including communications and connectivity, food and beverage, guest rooms, facilities, staff service and value for price.
As hotels continue to ramp up staffing and double down on customer service efforts, this yearâs study sheds light on the hotel chains that have succeeded in creating the most memorable and delightful stays for their guests. The study not only provides valuable insights for the hospitality industry but also serves as a guide for travelers seeking the ultimate hotel experience.
Overall, satisfaction levels are high in 2023. âOnly a small portion of guests (14%) indicate they experienced a problem with the hotel during the stay,â Andrea Stokes, hospitality practice lead at J.D. Power, told me in an interview.
These high customer satisfaction scores are due in large part to staffing. âThere is continued high consumer demand for hotel lodging post pandemic, and hotels are better able to keep up with that demand due to recent robust hiring in the leisure and hospitality sector,â says Stokes.
Beyond staffing, the study reveals other key factors contributing to guest satisfaction, including value for money and the design of the hotel lobby, which varies according to the segment. For luxury hotels, guests value a modern and unique lobby, while at upscale propertiesâparticularly extended stay hotelsâguests want a welcoming and inviting look.
The J.D. Power study also identifies the top-ranking hotel brands in various segments based on guest satisfaction.
Coming in at the top of the list for the Luxury division is Waldorf Astoria. For the Upper Upscale brands, Hard Rock Hotels comes out on top for a third consecutive year, tying with Margaritaville Hotels & Resorts. In the Upscale category, Cambria Hotels & Suites is the winner.
For Upscale Extended Stay brands, Hyatt House wins for a second consecutive year. The top brand in the Upper Midscale division is Trademark Collection by Wyndham. Home2 Suites by Hilton wins for Upper Midscale/Midscale Extended Stay.
Midscaleâs winner is Tru by Hilton. In the Economy division, itâs a tie between Americas Best Value Inn and Microtel by Wyndham. Finally, in Economy Extended Stay, WoodSpring Suites is the winner.
Read on for the rankings to see where various hotel chains ranked in the J.D. Power North America Hotel Guest Satisfaction Index Study for 2023.
Ranked: Luxury Hotels
- Waldorf Astoria
- Ritz-Carlton
- Four Seasons
- Grand Hyatt
- The Luxury Collection
- W Hotels
- Conrad Hotels & Resorts
- JW Marriott
- Loews Hotels
- Fairmont
- InterContinental Hotels & Resorts
Ranked: Upper Upscale Hotels
1 . Hard Rock Hotels and Margaritaville Hotels & Resorts (tie)
3. Le MĂ©ridien
4. Omni Hotels & Resorts
5. Hyatt Regency
6. Canopy by Hilton
7. Hilton Hotels & Resorts
8. Marriott
9. Hotel Indigo
10. Kimpton
11. Westin Hotels & Resorts
12. Autograph Collection
13. Curio Collection by Hilton
14. Hyatt Centric
15. Renaissance Hotels
16. Sheraton
17. Embassy Suites by Hilton
Ranked: Upscale Hotels
- Cambria Hotels & Suites
- AC Hotels by Marriott
- Delta Hotels
- element
- Hilton Garden Inn
- Ascend Collection
- Hyatt Place
- Aloft Hotels
- Wyndham Hotels
- SpringHill Suites by Marriott
- Courtyard by Marriott
- Sonesta Hotels & Resorts
- Crowne Plaza
- Best Western Premier
- Radisson
- Tapestry Collection by Hilton
- DoubleTree by Hilton
- Four Points by Sheraton
- Sonesta Select
Ranked: Upscale Extended Stay Hotels
- Hyatt House
- Homewood Suites by Hilton
- Staybridge Suites
- Residence Inn
Ranked: Upper Midscale Hotels
- Trademark Collection by Wyndham
- Drury Hotels
- Wyndham Garden
- Hampton by Hilton
- Fairfield by Marriott
- Holiday Inn
- Best Western Plus
- Holiday Inn Express
- Comfort Suites
- Comfort Inn
- Country Inn & Suites by Radisson
- Clarion
- La Quinta Inns & Suites
Ranked: Upper Midscale and Midscale Extended Stay Hotels
- Home2 Suites by Hilton
- Candlewood Suites
- TownePlace Suites by Marriott
- Sonesta ES Suites
- MainStay Suites
- Hawthorn Suites by Wyndham
- Sonesta Simply Suites
Ranked: Midscale Hotels
- Tru by Hilton
- Wingate by Wyndham
- Best Western
- Sleep Inn
- AmericInn by Wyndham
- Baymont Inn & Suites by Wyndham
- Ramada by Wyndham
- Quality Inn
Ranked: Economy Hotels
1. Americas Best Value Inn and Microtel by Wyndham (tie)
3. SureStay
4. Howard Johnson by Wyndham
5. Travelodge by Wyndham
6. Studio 6
7. Red Roof Inn
8. Super 8 by Wyndham
9. Days Inn by Wyndham
10. Knights Inn
11. Motel 6
12. Econo Lodge
13. Rodeway Inn
14. OYO
Ranked: Economy Extended Stay Hotels
- WoodSpring Suites
- Extended Stay America
- InTown Suites
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